Constance (“Connie”) Williams is Synecticsworld’s Chief Knowledge Officer, responsible for leading “Innovation on Innovation” — building and codifying knowledge that advances innovation processes to build competitive advantage for our clients. For the past few years she has led the Synecticsworld practice areas in Consumer and Customer Insight and New Product Development. Connie is a marketing veteran who previously served in a number of senior marketing positions at Heublein/IDV (now Diageo PLC) and, earlier in her career, at a major New York-based global advertising agency. Connie applies her consulting expertise in creative consumer discovery to eliciting new and profound Insights for client applications in developing new products, marketing strategy and brand communication. She led development of Synecticsworld’s proprietary process for discovering consumer insight and was named an Altran Fellow, recognizing her work as one of the leading consultants in a network of over 16,000 professionals. She is an NLP practitioner and she designs and leads clients in insight training programs designed to help advance their own creative and consumer insight skills. Her recent client assignments include Gillette/P&G, WellPoint, and Subway. Connie grew up in Southern California and received her B.A. at U.C. Irvine in History and Anthropology and her M.B.A. from U.C.L.A. in Marketing and Labor Relations. She now lives in Hartford, Connecticut with her husband, Tom Foote, a special education administrator in the Bristol, Connecticut public school system and their two children, Paul (21) and Sarah (18). She lives in a lovingly-restored Victorian “castle” in Hartford and enjoys cooking, kayaking at their lake cottage in Litchfield County, jazz and sports. She loves being a “hockey mom” and rooting for the Boston Red Sox and UConn Women’s basketball teams.