A Freedom to Roam
By Stephen Baines
When Lance Hockridge joined Queensland Rail in late 2007, I wa
A Freedom to Roam
Case Study, Front PageBy Stephen Baines When Lance Hockridge joined Queensland Rail in late 2007, I was working as...
Levi’s dENiZEN
THE CHALLENGE:
Levi’s, a premium brand, was well-respected in Asia but out of
Levi’s dENiZEN
Case StudyTHE CHALLENGE: Levi’s, a premium brand, was well-respected in Asia but out of reach for many...
Unum Disability Insurance: The Ability to Understand Disability
THE CHALLENGE:
When Unum, the world’s largest disability insurance company, wa
Unum Disability Insurance: The Ability to Understand Disability
Case StudyTHE CHALLENGE: When Unum, the world’s largest disability insurance company, wanted to gain a better understanding...
Newmont Mining Corp & Synecticsworld
Testimonials from Newmont Mining Corp on Synecticsworld
Newmont Mining Corp & Synecticsworld
Case StudyTestimonials from Newmont Mining Corp on Synecticsworld
Celebrity Cruises: Ease on the Seas
THE CHALLENGE:
When Celebrity Cruises decided that they needed a better-designed
Celebrity Cruises: Ease on the Seas
Case StudyTHE CHALLENGE: When Celebrity Cruises decided that they needed a better-designed stateroom they asked Synecticsworld to help...
MOLSON: Tiny Bubbles
THE CHALLENGE:
Molson enlisted Synecticsworld to help it identify and understand
MOLSON: Tiny Bubbles
Case StudyTHE CHALLENGE: Molson enlisted Synecticsworld to help it identify and understand the correct positioning for its...
Marks & Spencer
THE CHALLENGE:
Despite its success since opening in 1997, Café Revive’s g
Marks & Spencer
Case StudyTHE CHALLENGE: Despite its success since opening in 1997, Café Revive’s growth rates were flatter than...
Lactaid Milk: A Nice Cold Glass of Moo
THE CHALLENGE:
Lactaid’s gutsy brand team wanted to engage in a process of
Lactaid Milk: A Nice Cold Glass of Moo
Case StudyTHE CHALLENGE: Lactaid’s gutsy brand team wanted to engage in a process of consumer discovery that...
Yum! Restaurants International: Training Innovation Ambassadors
THE CHALLENGE:
Yum! Restaurants International (YRI) company’s goal was cha
Yum! Restaurants International: Training Innovation Ambassadors
Case StudyTHE CHALLENGE: Yum! Restaurants International (YRI) company’s goal was challenging: “To rapidly and cost effectively elevate...
KFC: Finger Lickin’ Good
THE CHALLENGE:
Their roster of innovative products that propelled Kentucky Fried
KFC: Finger Lickin’ Good
Case StudyTHE CHALLENGE: Their roster of innovative products that propelled Kentucky Fried Chicken (or KFC) to a...
Blue Cross Blue Shield of Massachusetts: Prescription for Good Health
THE CHALLENGE:
Reducing costs is a challenge for any company, even more so if yo
Blue Cross Blue Shield of Massachusetts: Prescription for Good Health
Case StudyTHE CHALLENGE: Reducing costs is a challenge for any company, even more so if you are...
Pizza Hut: Global Invention in New York City
THE CHALLENGE:
Pizza Hut wanted to create new product ideas for family dining so
Pizza Hut: Global Invention in New York City
Case StudyTHE CHALLENGE: Pizza Hut wanted to create new product ideas for family dining solutions in over...
UNUM: Bringing Life into Life Insurance
THE CHALLENGE:
Unum wanted to get a new perspective on the life insurance market
UNUM: Bringing Life into Life Insurance
Case StudyTHE CHALLENGE: Unum wanted to get a new perspective on the life insurance market, but the...
Wrigley – “Project Sparkle”: Three Days without Brushing
THE CHALLENGE:
Orbit was already an established brand throughout the world when
Wrigley – “Project Sparkle”: Three Days without Brushing
Case StudyTHE CHALLENGE: Orbit was already an established brand throughout the world when Wrigley decided that it...
Wellpoint: Booming Toward Retirement
THE CHALLENGE:
Wellpoint is the second largest health insurer in the United Stat
Wellpoint: Booming Toward Retirement
Case StudyTHE CHALLENGE: Wellpoint is the second largest health insurer in the United States, with more than...
World Class Deli: World Class Innovation
THE CHALLENGE:
The word delicatessen comes from a Latin word meaning delightful
World Class Deli: World Class Innovation
Case StudyTHE CHALLENGE: The word delicatessen comes from a Latin word meaning delightful and pleasing, but there...
Universal Studios: Toe-to-Toe with the Mouse
THE CHALLENGE:
Universal wanted help generating marketing and hotel concepts for
Universal Studios: Toe-to-Toe with the Mouse
Case StudyTHE CHALLENGE: Universal wanted help generating marketing and hotel concepts for the exciting new theme park...
Union Carbide: The Impossible Made Possible
THE CHALLENGE:
Union Carbide, one of the oldest chemical and polymer companies,
Union Carbide: The Impossible Made Possible
Case StudyTHE CHALLENGE: Union Carbide, one of the oldest chemical and polymer companies, wanted to invent new...
Walls Ice Cream: Cold and Sweet
THE CHALLENGE:
Since being founded by Thomas Wall in 1913, Walls has always been
Walls Ice Cream: Cold and Sweet
Case StudyTHE CHALLENGE: Since being founded by Thomas Wall in 1913, Walls has always been an innovative...
Barclays: Convincing Their Customers to Chat
THE CHALLENGE:
Barclays Bank was listening, but their customers weren’t ta
Barclays: Convincing Their Customers to Chat
Case StudyTHE CHALLENGE: Barclays Bank was listening, but their customers weren’t talking, a challenge that resulted in...
Van den Bergh Foods/Unilever: Looking into the Future
THE CHALLENGE:
Van den Bergh Foods, a major UK-based food products company with
Van den Bergh Foods/Unilever: Looking into the Future
Case Study, UnileverTHE CHALLENGE: Van den Bergh Foods, a major UK-based food products company with annual revenue of...
Unilever: The Top Clean Team: Laundry Innovation
THE CHALLENGE:
Synecticsworld worked with the Unilever team to not only help the
Unilever: The Top Clean Team: Laundry Innovation
Case Study, UnileverTHE CHALLENGE: Synecticsworld worked with the Unilever team to not only help the company re-invent their...
Unilever Slim-Fast: Fattening a Diet Brand
THE CHALLENGE:
How do you fatten up the product line of a diet supplement compan
Unilever Slim-Fast: Fattening a Diet Brand
Case Study, UnileverTHE CHALLENGE: How do you fatten up the product line of a diet supplement company that...
Unilever Creative Culture Program: Uncovering Deep Desires
THE CHALLENGE:
When global giant Unilever wanted to unlock their consumer’
Unilever Creative Culture Program: Uncovering Deep Desires
Case Study, UnileverTHE CHALLENGE: When global giant Unilever wanted to unlock their consumer’s deepest desires and, at the...
Lipton Ice: Ice Tea in Winter? Are You Nuts!
THE CHALLENGE:
On any given summer day, Lipton had no trouble persuading people
Lipton Ice: Ice Tea in Winter? Are You Nuts!
Case StudyTHE CHALLENGE: On any given summer day, Lipton had no trouble persuading people to satisfy their...
Tylenol Arthritis: Just What the Doctor Ordered
THE CHALLENGE:
McNeil wanted Synecticsworld to create an insight-driven position
Tylenol Arthritis: Just What the Doctor Ordered
Case Study, Tylenol ArthritisTHE CHALLENGE: McNeil wanted Synecticsworld to create an insight-driven positioning and activation strategy for its successful...
Sunquest: Synecticsworld Techniques = Sunquest Success
THE CHALLENGE:
Sunquest, industry leader in the design and development of diag
Sunquest: Synecticsworld Techniques = Sunquest Success
Case StudyTHE CHALLENGE: Sunquest, industry leader in the design and development of diagnostic information technology solutions for...
Staples: That Was Easy
THE CHALLENGE:
Staples, the world’s largest office products company, had e
Staples: That Was Easy
Case StudyTHE CHALLENGE: Staples, the world’s largest office products company, had experienced several yeas of high growth...
Subway: Breakfast, Lunch and Dinner
THE CHALLENGE:
Despite the company’s phenomenal business savvy, Subway cho
Subway: Breakfast, Lunch and Dinner
Case StudyTHE CHALLENGE: Despite the company’s phenomenal business savvy, Subway chose Synecticsworld when the global success needed...
British Airport Authority: Soaring Sales
THE CHALLENGE:
Double retail revenue in 18 months?
That was the challenge that t
British Airport Authority: Soaring Sales
Case StudyTHE CHALLENGE: Double retail revenue in 18 months? That was the challenge that the British Airports...
Innovation at the St. Louis Post-Dispatch: The Little Tab That Did
THE CHALLENGE:
When the circulation at the Post-Dispatch started falling off, a
Innovation at the St. Louis Post-Dispatch: The Little Tab That Did
Case StudyTHE CHALLENGE: When the circulation at the Post-Dispatch started falling off, alarms started to go off....
Sonic – New Destination: America’s Most Loved Drive-in
THE CHALLENGE:
Sonic, which describes itself as ‘America’s Drive-in&
Sonic – New Destination: America’s Most Loved Drive-in
Case Study, SonicTHE CHALLENGE: Sonic, which describes itself as ‘America’s Drive-in’, asked Synecticsworld to help it steer the...
Baileys: Smooth Connections
THE CHALLENGE:
In addition to being the first Irish Cream liqueur on the world m
Baileys: Smooth Connections
Case StudyTHE CHALLENGE: In addition to being the first Irish Cream liqueur on the world market, Baileys’...
Sonic – Improved Customer Loyalty: An Everyday American Dream
THE CHALLENGE:
Sonic’s goal was modest, but its method of achieving that g
Sonic – Improved Customer Loyalty: An Everyday American Dream
Case Study, SonicTHE CHALLENGE: Sonic’s goal was modest, but its method of achieving that goal was nothing less...
Siemens/Webwasher AG: Surfer’s Salvation
THE CHALLENGE:
When Siemens’ employees complained that they had difficulti
Siemens/Webwasher AG: Surfer’s Salvation
Case StudyTHE CHALLENGE: When Siemens’ employees complained that they had difficulties doing their job because web advertising...
Shell: New Services for Service Stations?
THE CHALLENGE:
Shell had a lot of questions about what to do with its service st
Shell: New Services for Service Stations?
Case StudyTHE CHALLENGE: Shell had a lot of questions about what to do with its service stations,...
Shell Penzoil: Oiling the Wheels of Innovation
THE CHALLENGE:
Shell asked Synecticsworld to help them create penetrating insigh
Shell Penzoil: Oiling the Wheels of Innovation
Case StudyTHE CHALLENGE: Shell asked Synecticsworld to help them create penetrating insights into the needs and motivations...
Sainsbury’s New Supermarket: Super Supermarkets
THE CHALLENGE:
Retailing giant Sainsbury’s wanted to dramatically improve
Sainsbury’s New Supermarket: Super Supermarkets
Case Study, Sainsbury'sTHE CHALLENGE: Retailing giant Sainsbury’s wanted to dramatically improve the shopping experience for time-pressured families and...
Sainsbury’s Store Operations: From Number Three to Number One
THE CHALLENGE:
Sainsbury’s, the UK’s third largest supermarket chain
Sainsbury’s Store Operations: From Number Three to Number One
Case Study, Sainsbury'sTHE CHALLENGE: Sainsbury’s, the UK’s third largest supermarket chain with 2008 revenue in excess of $29...
Reckitt Benckiser-Vanish: Prize-Winning Clean
THE CHALLENGE:
The challenge set by the Global Brand team for the mega-product l
Reckitt Benckiser-Vanish: Prize-Winning Clean
Case StudyTHE CHALLENGE: The challenge set by the Global Brand team for the mega-product line Vanish, currently...
American President Line: APL Sailing to Cost Reduction
THE CHALLENGE:
How to improve process and reduce cost in the face of overcapaci
American President Line: APL Sailing to Cost Reduction
Case StudyTHE CHALLENGE: How to improve process and reduce cost in the face of overcapacity and rising competition....
Pioneer Investments: Pioneering into the Next Century
THE CHALLENGE:
They were a global investment company competing in a world market
Pioneer Investments: Pioneering into the Next Century
Case StudyTHE CHALLENGE: They were a global investment company competing in a world market flooded with investment...
Nestlé Purina Pro Plan: Four Innovative Products for Our Four-Legged Friends
THE CHALLENGE:
When Nestlé subsidiary Purina wanted to created a new range of h
Nestlé Purina Pro Plan: Four Innovative Products for Our Four-Legged Friends
Case Study, NestléTHE CHALLENGE: When Nestlé subsidiary Purina wanted to created a new range of highly scientific, super-premium...
Phillips Sonicare: Talking to the Dentist
THE CHALLENGE:
Phillips, the company that rose to fame as one of Europe’s
Phillips Sonicare: Talking to the Dentist
Case StudyTHE CHALLENGE: Phillips, the company that rose to fame as one of Europe’s largest producers of...
Nestlé Project Cointreau: The Innovation-less Team
THE CHALLENGE:
How do you repair an innovation team that lacks innovation?
That
Nestlé Project Cointreau: The Innovation-less Team
Case Study, NestléTHE CHALLENGE: How do you repair an innovation team that lacks innovation? That was the challenge...
Nestlé Polo: The Mint, The Hole Mint, and Nothing But The Mint!
THE CHALLENGE:
Since its introduction in 1948, Polo has remained the United King
Nestlé Polo: The Mint, The Hole Mint, and Nothing But The Mint!
Case Study, NestléTHE CHALLENGE: Since its introduction in 1948, Polo has remained the United Kingdom’s favorite mint. But...
Nestlé Oceania: Innovation Down Under
THE CHALLENGE:
When Nestlé came to Synecticsworld they had one request.
Nestlé Oceania: Innovation Down Under
Case Study, NestléTHE CHALLENGE: When Nestlé came to Synecticsworld they had one request. “Create a plan that will...
Nestlé: No Nuts No Glory
THE CHALLENGE:
As often as people say “Yes!” to snacks, Nestlé disc
Nestlé: No Nuts No Glory
Case Study, NestléTHE CHALLENGE: As often as people say “Yes!” to snacks, Nestlé discovered that consumers were saying...
Nestlé Maggi Frozen Foods: A Hot Idea for Frozen Food
THE CHALLENGE:
But when Nestlé, who had merged with Maggi in 1947, decided to d
Nestlé Maggi Frozen Foods: A Hot Idea for Frozen Food
Case Study, NestléTHE CHALLENGE: But when Nestlé, who had merged with Maggi in 1947, decided to develop a...
Nestlé’s New Chocolate Bar
THE CHALLENGE:
When Nestlé decided to develop a new chocolate bar that would co
Nestlé’s New Chocolate Bar
Case Study, NestléTHE CHALLENGE: When Nestlé decided to develop a new chocolate bar that would compete against Hershey’s...
Nestlé Koffee Krisp and Lion Bar: It Makes a Nice Light Snack
THE CHALLENGE:
How do we take an 18-month process and make it happen in three we
Nestlé Koffee Krisp and Lion Bar: It Makes a Nice Light Snack
Case Study, NestléTHE CHALLENGE: How do we take an 18-month process and make it happen in three weeks?...
A National Restaurant Chain: A Need for Speed
THE CHALLENGE:
When this restaurant chain’s request to Synecticsworld was
A National Restaurant Chain: A Need for Speed
Case StudyTHE CHALLENGE: When this restaurant chain’s request to Synecticsworld was simple: “help us increase service speed,...
Nestlé Kit Kat: Inspired Breaks
THE CHALLENGE:
The task that Nestlé gave Synecticsworld was short but challengi
Nestlé Kit Kat: Inspired Breaks
Case Study, NestléTHE CHALLENGE: The task that Nestlé gave Synecticsworld was short but challenging: re-invent an already successful...
Nestlé Aero: Don’t You Just Love the Bubbles?
THE CHALLENGE:
Aero bar consumers loved the taste, the texture, the aroma of the
Nestlé Aero: Don’t You Just Love the Bubbles?
Case Study, NestléTHE CHALLENGE: Aero bar consumers loved the taste, the texture, the aroma of the smooth milk...
Motrin: Medicine with Muscle
THE CHALLENGE:
The pain relief section of drug stores is bulging with a wide var
Motrin: Medicine with Muscle
Case StudyTHE CHALLENGE: The pain relief section of drug stores is bulging with a wide variety of...
McKinsey & Company: A Breath of Fresh Air
THE CHALLENGE:
McKinsey & Company came to Synecticsworld when it had a probl
McKinsey & Company: A Breath of Fresh Air
Case StudyTHE CHALLENGE: McKinsey & Company came to Synecticsworld when it had a problem it couldn’t solve...
McCain: Pass the Fries Please
THE CHALLENGE:
McCain occupies the number one spot as a producer of frozen Frenc
McCain: Pass the Fries Please
Case StudyTHE CHALLENGE: McCain occupies the number one spot as a producer of frozen French fries. But...
Mansfield Brewery Company : Brewing Up a New Strategy
THE CHALLENGE:
The Brits take their brew very seriously, just as the Mansfield B
Mansfield Brewery Company : Brewing Up a New Strategy
Case StudyTHE CHALLENGE: The Brits take their brew very seriously, just as the Mansfield Brewery Company takes...
Landmark Graphics Corporation: Becoming an Industry Leader
THE CHALLENGE:
As a small, start-up player in the oil and gas (O&G) explorat
Landmark Graphics Corporation: Becoming an Industry Leader
Case StudyTHE CHALLENGE: As a small, start-up player in the oil and gas (O&G) exploration support business,...
QR National: Code Red Campaign & Safety First
THE CHALLENGE:
Making Level-Crossing Accidents Impossible: Every year more tha
QR National: Code Red Campaign & Safety First
Case StudyTHE CHALLENGE: Making Level-Crossing Accidents Impossible: Every year more than 1,000 people die at level crossings...
Kraft Foods Inc.: A New Sweet Tooth
THE CHALLENGE:
Kraft faced a challenge when its hard candy division decided to l
Kraft Foods Inc.: A New Sweet Tooth
Case StudyTHE CHALLENGE: Kraft faced a challenge when its hard candy division decided to launch new products...
Kimberly-Clark: Opening the Innovation Pipeline
THE CHALLENGE:
Bill Wilson knows about innovation. Mr.
Kimberly-Clark: Opening the Innovation Pipeline
Case StudyTHE CHALLENGE: Bill Wilson knows about innovation. Mr. Wilson spent 42 years at Kimberly-Clark and is...
Kelsey Hayes: Inflating a Great Solution
THE CHALLENGE:
Kelsey-Hayes, a major supplier of steel car wheels suddenly found
Kelsey Hayes: Inflating a Great Solution
Case StudyTHE CHALLENGE: Kelsey-Hayes, a major supplier of steel car wheels suddenly found itself beset by a...
Input/Output, Inc.: Journey to the Center of the Earth
THE CHALLENGE:
Input/Output, Inc.
Input/Output, Inc.: Journey to the Center of the Earth
Case StudyTHE CHALLENGE: Input/Output, Inc. is a leading provider of seismic imaging technology to oil and gas...
Hong Kong and Shanghai Banking Corporation: Re-innovation
THE CHALLENGE:
HSBC had 68 million incentives to fix the problem.
Hong Kong and Shanghai Banking Corporation: Re-innovation
Case StudyTHE CHALLENGE: HSBC had 68 million incentives to fix the problem. That’s how many Americans trust...
Global Cruise Line: Ship Shape Stem to Stern
THE CHALLENGE:
Global Cruise Line had a long and proud heritage in the cruise bu
Global Cruise Line: Ship Shape Stem to Stern
Case StudyTHE CHALLENGE: Global Cruise Line had a long and proud heritage in the cruise business and...
Gillette – Duracell: Sparkling Sales
THE CHALLENGE:
Duracell, a product line of shaving giant The Gillette Company, h
Gillette – Duracell: Sparkling Sales
Case StudyTHE CHALLENGE: Duracell, a product line of shaving giant The Gillette Company, has been an innovation...
The Gillette Company – ASTRA: Gillette Sharpens its Edge
THE CHALLENGE:
The Gillette Company asked Synecticsworld to revive their traditi
The Gillette Company – ASTRA: Gillette Sharpens its Edge
Case StudyTHE CHALLENGE: The Gillette Company asked Synecticsworld to revive their tradition of insight and innovation by...
Royal Netherlands Navy: Setting Sail Toward the Future
THE CHALLENGE:
When the Royal Netherlands Navy asked Synecticsworld to predict h
Royal Netherlands Navy: Setting Sail Toward the Future
Case StudyTHE CHALLENGE: When the Royal Netherlands Navy asked Synecticsworld to predict how sea defense needed to...
Dixie: The Dixie Way to Profitability
THE CHALLENGE:
When Dixie, North America’s largest and oldest manufacturer
Dixie: The Dixie Way to Profitability
Case StudyTHE CHALLENGE: When Dixie, North America’s largest and oldest manufacturer of cups and other disposable packaging...
Jose Cuervo Tequila: Their Own Caribbean Island
THE CHALLENGE:
Tequila producer and distributor Guinness UDV (United Distiller a
Jose Cuervo Tequila: Their Own Caribbean Island
Case StudyTHE CHALLENGE: Tequila producer and distributor Guinness UDV (United Distiller and Vintner) asked Synecticsworld to help...
Meath GAA (Gaelic Athletic Association): A Real Crowd Pleaser
THE CHALLENGE:
“Two things to avoid in Gaelic football – tripping a memb
Meath GAA (Gaelic Athletic Association): A Real Crowd Pleaser
Case StudyTHE CHALLENGE: “Two things to avoid in Gaelic football – tripping a member of the opposing...
Coca Cola: Always Within Reach
THE CHALLENGE:
With 450 brands and over 2,800 beverage products in more than 200
Coca Cola: Always Within Reach
Case StudyTHE CHALLENGE: With 450 brands and over 2,800 beverage products in more than 200 countries, the...
City of Boston, U.S.A.: Neighborhoods = 1 Crime = 0
THE CHALLENGE:
With crime up and morale down, the City of Boston clearly needed
City of Boston, U.S.A.: Neighborhoods = 1 Crime = 0
Case StudyTHE CHALLENGE: With crime up and morale down, the City of Boston clearly needed a plan....
Ciba-Geigy: Getting at the Heart of Innovation
THE CHALLENGE:
Ciba-Geigy, a multinational pharmaceutical company, was troubled
Ciba-Geigy: Getting at the Heart of Innovation
Case StudyTHE CHALLENGE: Ciba-Geigy, a multinational pharmaceutical company, was troubled with a vexing challenge: “How do we...
CertainTeed: Innovation that literally raised the roof!
THE CHALLENGE:
Don’t think that the world needs another brand of roofing s
CertainTeed: Innovation that literally raised the roof!
Case StudyTHE CHALLENGE: Don’t think that the world needs another brand of roofing shingle? Try telling that...
Canyon Ranch: Saved from the Bulldozers
THE CHALLENGE:
Canyon Ranch turned to Synecticsworld to help it create a clear v
Canyon Ranch: Saved from the Bulldozers
Case StudyTHE CHALLENGE: Canyon Ranch turned to Synecticsworld to help it create a clear vision for their...
Bulmers: The Queen’s own Cider
THE CHALLENGE:
Bulmers asked Synecticsworld to help them create a new beverage i
Bulmers: The Queen’s own Cider
Case StudyTHE CHALLENGE: Bulmers asked Synecticsworld to help them create a new beverage in two days. THE...
Bruce Power : A Nuclear Vision
THE CHALLENGE:
The Plant Engineering section at Bruce Power, which operates a nu
Bruce Power : A Nuclear Vision
Case StudyTHE CHALLENGE: The Plant Engineering section at Bruce Power, which operates a nuclear generating station in...
National Farmers Union : Better Grown Locally
THE CHALLENGE:
Britain’s National Farmers Union (NFU) asked Synecticsworld
National Farmers Union : Better Grown Locally
Case StudyTHE CHALLENGE: Britain’s National Farmers Union (NFU) asked Synecticsworld to help increase revenue for home-grown producers....
British Airways : Traveling in Comfort and Style
THE CHALLENGE:
Business passengers need a good night’s sleep.
British Airways : Traveling in Comfort and Style
Case StudyTHE CHALLENGE: Business passengers need a good night’s sleep. That simple truth is what led British...
An Admirable Solution for a Flagship Product
Re-evaluate 3M’s position of Scotch consumer video products
An Admirable Solution for a Flagship Product
Case StudyRe-evaluate 3M's position of Scotch consumer video products
