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Mind Over Metaphor

Connie Williams, CMO & CKO, Synecticsworld
By Connie Williams
What are the k

Mind Over Metaphor

Thinking

By Connie Williams What are the key metaphors that your brand or category stands for in...

Brand Challenge Series: When “Value Brands” Need To Raise Prices

Kyle Hermans, Synecticsworld
This article is featured in the online magazine Br

Brand Challenge Series: When “Value Brands” Need To Raise Prices

Thinking

This article is featured in the online magazine Brandaide By Kyle Hermans An International quick service restaurant...