Alexandra Suarez Carlo – Community Partner

Alexandra is Founder of Lateral Strategy, a Puerto Rico based human centric research, branding, and strategy studio. She is also a Synecticsworld Community Partner and a Creative Education Foundation Board Member.

Alexandra graduated Cornell University and pursued an MBA in Consumer Behavior from ESADE University in Barcelona. She has worked in Consumer Research, Strategic Account Planning and Advertising for over 15 years where she spent most of her time questioning irregularities, challenging people, connecting the dots and synthesizing information to inspire Creativity and stimulate the kind of action that allows businesses to grow and innovate.

Alexandra uses her creative multicultural background to bring the unconventional thinking, leadership and creativity that are always at the core of innovation. As a Brand Strategist, her job is to analyze and dissect issues from every angle to unearth the barriers the strategy needs to solve. As a Researcher and Advertising Strategist, her job is to conceptualize all the brand and consumer knowledge and synthesize it in a way that inspires action. All, while aligning and linking the consumer, the culture, and the brand seamlessly.

Mobile: +1 787 565 5660