Insights are Hidden Truths. We define it as discovering a penetrating discovery about consumer motivation, applied to unlock growth. Synecticsworld has developed a powerful and proprietary methodology to help our clients discover hidden, unexpressed customer and consumer needs, creating breakthrough marketing innovation, with the processes and systems to get it to market. Insight provides us the opportunity to work with current consumer motivators to deliver immediate impact in the marketplace, with the current yet unarticulated need(s), in today’s context, for consumers or customers. We apply insight to developing new products, refreshing brands, developing new marketing promotion and communication programs and brand positioning.