- Connie Williams on the world of Insights
Constance (“Connie”) Williams leads “Innovation on Innovation” — building and codifying knowledge that advances innovation processes to build competitive advantage for our clients.
Connie leads Synecticsworld practice areas in Consumer and Customer Insight and New Product Development, and is a marketing veteran who previously served in a number of senior marketing positions at Heublein/IDV (now Diageo PLC) and, earlier in her career, at a major New York-based global advertising agency. She applies her extensive consulting expertise in creative consumer discovery to eliciting new and profound Insights for client applications in developing new products, marketing strategy and brand communication.
Connie led development of Synecticsworld’s proprietary process for discovering consumer insight and was named an Altran Fellow, recognizing her work as one of the leading consultants in a network of over 16,000 professionals. She is an NLP practitioner and she designs and leads clients in insight training programs designed to help advance their own creative and consumer insight skills. Her recent client assignments include Energizer, Bacardi, WellPoint and Subway. Connie is also co-author and editor ofImagine That!