Kyle Hermans Synectics Facilitator Synecticsworld, innovation consultant, brand consultant

Kyle Hermans, Synecticsworld

This article is featured in the online magazine Brandaide

By Kyle Hermans

An International quick service restaurant recently came forward with a complex brand challenge revolving around pricing for a customer-favorite menu item, which had remained unchanged for nearly 10 years.

The menu item was a poster child for the brand, one that drove frequent customer value purchases and helped establish the brand as providing a high-quality food experience at a very affordable price.

The Dilemma:
Increasing supplier costs and food stock shortages based on customer demands, rising costs of transportation, as well as increased storage and manufacturing prices had placed serious pressure on the brand to  raise their line item prices… Click Here for the Full Article

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