- The Power of Strategy Innovation
Bob Johnston, a former Synector, collaborates with Synecticsworld on projects on the intersection of Innovation and Strategy. Bob is the author of a book, The Power of Strategy Innovation, which outlines his process. We recommend reading Bob’s book to anyone who is looking to build powerful strategies (and if you are a fan of Synectics). You will appreciate the synergies between Bob’s Strategy Innovation approach and Synectics while learning about Strategy Innovation, which is definitely not strategic planning. Briefly, it is an approach for companies to identify opportunities for significant growth. New markets, new business models identified through a process driven by innovation.