Harry L. Barrett III – Community Partner
Harry joined Synecticsworld in 1993 and served as a partner from 1999 to 2007 and Managing Partner of the Synecticsworld U.S. offices from 2000 through 2003. Since the beginning of 2008 Harry has pursued separate interests in innovation and collaboration and enjoyed an affiliation with Synecticsworld as a Community Partner. He assists in coaching, design, training and special projects.
Harry began his career in marketing with over 17 years of experience in strategic market planning, new product/service launches, general advertising and direct marketing before joining Synecticsworld.
His career began in the mail-order business, where he worked for three of the pioneers in catalogue/direct merchandising: Horchow Corporation, American Express and Bergdorf Goodman.
As one of the founding employees of Digitas (formerly Bronner Slosberg Humphrey), and as vice president of marketing for Mullen Advertising, Harry has enjoyed developing marketing strategies, new product launch plans, and implementation plans for some of today’s leaders in direct response marketing. His clients have included American Express, AT&T, American Airlines, BMW, Fidelity, The New England, Bank of Boston, Frito-Lay, Rolls Royce, Stride Rite, Timberland, Brooks Brothers, and Worth Magazine.
Some of Harry’s clients while at Synecticsworld included America Online, the U.S. Army, Upstate Biotechnology, Royal Caribbean International, Colgate, Assurant, Turner Broadcasting, Shell, Ford and Nestle.
Harry holds an undergraduate degree from Trinity College and resides in Northampton Massachusetts. Harry has two children, Benjamin and Kate.
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