Back in the 1950s, our founders George Prince, Bill Gordon and their team studied thousands of hours of tape recorded innovation sessions to find the answer to
“what is really going on between the people in the group to help them create and implement successfully?”
They called the answer the Synectics Creative-Problem-Solving Methodology, which has expanded into the Synecticsworld’s expertise on how people work creatively and collaboratively to invent solutions to some of the world’s difficult challenges.
The unique Synecticsworld approach has taken us to many different destinations. We have worked on assignments in both the public and private sectors, in product and service innovation, business process improvement, cost reduction and the reinvention of business models and strategies.
It is our on-going goal to guide and inspire our clients to invent and activate new, powerful, and innovative solutions.
Today, neuroscience gives us an incredible window into the inner workings of the human brain. It has also substantiated the outcomes Synecticsworld’s founders reached with their simple tape recorder. More importantly, our founders built a model of what to do with these insights – the Synectics Creative Problem Solving model the process to innovative work.
Synectics on 20/20 with Barbara Walters
Today, you will find many new techniques that have been incorporated into our expertise, but we are sure the underlying concepts of climate, process, and action would be immediately recognizable to our founders as their groundbreaking work. Thank you George Prince and Bill Gordon and the Synectics teams.