- KFC: Finger Lickin’ Good
Their roster of innovative products that propelled Kentucky Fried Chicken (or KFC) to a leadership position in the multi-billion dollar fast food industry. But KFC knows that innovation is a journey not a destination, so when it and its parent company, Yum! Restaurants International (YRI), set the courageous goal of besting its previous successes, KFC turned to Synecticsworld.
Setting goals that were grand in scope but necessary for the continued vitality of the company, KFC asked Synecticsworld to help it:
- Re-shape its dinner portfolio
- Fill the product pipeline for several years in advance
- Create a compelling bank of insights across the dinner and lunch platforms
- Define what is the next platform/layer to KFC business
The Synecticsworld-led team not only succeeded in each of its tasks but, soon after, KFC found itself celebrating its best year yet, delivering store sales growth of 6%, system sales growth of 15% and an operating profit growth of 18%, which translated into a record operating profit of $480 million.
Today, the company started by Colonel Harland Sanders in 1952, has revenues of $520.3 million (2007) and is more popular than ever, due to its innovative menu offerings and, of course, their internationally known, “Finger Lickin’ Good” ad line.