image Inspired Innovators Inspired Innovators Inspired Innovators

  • Inspired Innovators
  • April 30th, 2012

Inspired Innovators

We all have heroes, from Muhammad Ali to Neil Young to Nelson Mandela; these are people that we admire for their achievements, abilities and charisma.

There are heroes for creativity and innovation as well. We all think of the great inventors like Edison or scientists like Einstein but we have found many heroes among our clients. They are people who take a high degree of professional risk as they champion new ideas within an organization. People who swim against the corporate tide because they know that change is needed. People who go against the common wisdom and achieve spectacular success or spectacular failure.

These are some of our heroes and the reasons why. We have left plenty of room to add more because heroic journeys start every day in a thousand different places.


Archimedes

The most widely known story about Archimedes tells of how he invented a method for determining the volume of an object with an irregular shape. A crown in the shape of a laurel wreath had been made for King Hiero II, and Archimedes was asked to determine whether it was of solid gold, or whether silver had been added by a questionable goldsmith. Archimedes had to solve the problem without damaging the crown, so he could not melt it down to calculate its density. While taking a bath, he noticed that the level of the water in the tub rose as he got in, and realized that this effect could be used to determine the volume of the crown. Therefore submerging the crown would displace an amount of water equal to its own volume. By dividing the weight of the crown by the volume of water displaced, the density of the crown could be obtained. This density would be lower than that of gold if cheaper and less dense metals had been added. Archimedes then took to the streets naked, so excited by his discovery that he had forgotten to dress, crying “Eureka!” or the Grecian, “εὕρηκα!” (meaning “I have found it!”) A fable or fact, we will never really know due to when this was to have happened (around 270 B.C.); however, the mere thought of making connections in this manner to truly invent shows the power of the absurd at work. If we look at Archimedes’ life’s work, there are several inventions which started out as a connection to something much smaller and less complex.

Leonardo da Vinci

Leonardo da Vinci was an Italian polymath, scientist, mathematician, engineer, inventor, anatomist, painter, sculptor, architect, botanist, musician and writer. Leonardo has often been described as the archetype of the Renaissance man, a man whose unquenchable curiosity was equaled only by his powers of invention. He is widely considered to be one of the greatest painters of all time and perhaps the most diversely talented person ever to have lived. His thinking processes have been credited in the creation and evolution of the Synectics body of knowledge piece known as the excursion.

“Every now and then go away, have a little relaxation, for when you come back to your work your judgment will be surer since to remain constantly at work will cause you to lose power of judgment.”

George de Mestral

George de Mestral who lived in Commugny, Switzerland, invented the hook-loop fastener in 1941. The idea came to him one day after returning from a hunting trip with his dog in the Alps. He took a close look at the burrs that kept sticking to his wool pants and his dog’s fur. He examined them under a microscope, and noted their hundreds of “hooks” that caught on anything with a loop, such as clothing, animal fur, or hair. He immediately made the connection of binding two materials reversibly in a simple fashion, if he could figure out how to duplicate the hooks and loops. Lyon, the center of weaving for the times, refused to take him and his idea seriously. He did manage to gain the help of one weaver, who made two cotton strips that worked. However the cotton wore out quickly, so de Mestral turned to synthetic fibers. He settled on nylon as being the best synthetic, Nylon, which had several advantages. Nylon had only recently been invented, and through trial and error he eventually discovered that, when sewn under hot infrared light, nylon forms hooks that were perfect for the hook side of the fastener—the issue was mechanizing the process of making the fasteners. On the verge of giving up, a new idea came to him. He bought a pair of shears and trimmed the tops off the loops, thus creating hooks that would match up perfectly with the loops. Mestral offers us a few connections to the Synecticsworld body of knowledge: keep looking for the plusses in an idea and build off of them to overcome the issues; there is an innovation path, known as the The Dark Night of the Innovator that may tend to wear you down—don’t give up as you are just a connection away from success at any point; and lastly, a key tenet is to involve others to help you think differently about your problem-without the one weaver offering an idea, he would have never been able to succeed.

Art Fry

Art Fry, from 3M, invented the Post-It Note using an adhesive developed by a colleague, Spencer Silver many years prior. Scientist Spencer Silver along with Jesse Kops, both scientists at 3M, accidentally developed a low-tack adhesive which would stick quite nicely when small amounts of pressure were applied to it. For years, Dr. Silver promoted his invention within 3M, both informally and through seminars, but without much success. Then In 1974, Fry, who had attended one of Silver’s seminars, came up with the idea of using the adhesive to anchor his bookmark in his hymnbook. Fry then developed the idea by taking advantage of 3M’s officially sanctioned policies of using other research and development to create your own invention—or bootlegging. This is one of the greatest examples of taking a failed idea in business and turning into something that is useful and marketable using a developmental thinking process.

Lionel Alexander Bethune Pilkington

Lionel Alexander Bethune Pilkington also known as Sir Alistair Pilkington (knighted in 1970), invented the process of making plate glass. Between 1953 and 1957, Sir Alastair Pilkington and Kenneth Bickerstaff of the UK’s Pilkington Brothers (of no relation) developed the first successful commercial application for forming a continuous ribbon of glass using a molten tin bath on which the molten glass flows unhindered under the influence of gravity. The success of this process lay in the careful balance of the volume of glass fed onto the bath, where it was flattened by its own weight. The spark for this idea is to have come from Pilkington seeing how grease, when washing dishes, floats in a uniform film in the sink. Pilkington thus made a connection with this image and thus created the float glass technique. The power of connection making can be used with anything and everything around us to spark ideas and thoughts in the creative process.


  • I was doubtful that any group could come up with any approach that hadn’t been thought of over the last 20 years across the world.  
    Aurizon
    Connie Williams is a true innovation consultant and partner. She tackles tough and sensitive challenges with the highest integrity, leverages her vast knowledge and expertise to help clients understand their needs, and recommends a pragmatic and innovative course of action. While some only offer up ideas, Connie sees them through — bringing her experience, passion, creativity, ingenuity and leadership to the team. She is a joy to work with and to win with!
    Yvonne Wolf, Global Head of Leadership Development at Novartis Vaccines and Diagnostics
    When you start thinking it and doing it, you’ll know that it’s got you hooked for life.
    Aurizon
    “With the help of Synecticsworld, we’ve found a new way of working together as we continue to spark creative thinking across our organization. It has helped us strike a balance between Operational Excellence and Innovation, a challenge that most organizations struggle with, today. We’ve used Synecticsworld in many different ways…Each time we’ve been inspired by the powerful results we can achieve by harnessing our collective, creative thinking.”
    Kirsten SimonitschPremera Blue Cross
    The Synecticsworld team allowed our organization to develop a truly transformative strategic plan. As a board member and Strategic Planning Committee co-chair at a children’s museum, I focused on finding a consultant who would drive innovation, relate to all our stakeholders and help us achieve clear, actionable results. The Synecticsworld team delivered over and above our expectations.
    Leonora Williamson, Board Member at Creative Discovery Museum
    From the beginning, it was apparent that we were going to benefit from the outcome and the process.  We concluded the session with two very viable solutions, each with our next steps and accountabilities outlined. What was enjoyable and truly valuable was how well you managed the process of “out there” thinking that led to creative and then feasible ideas. The session strengthened the team and brought out our best ideas and prepared us to put them into action.
    Melissa Aiello, President of Junior Achievement
    I had the opportunity to work with Joe Giordano in 2010 on a corporate strategy project. He was very professional and was able to bring his passion for his work into all our dealings and communications. He has a great mindset and skillset to deal with teams and individuals who are in the midst of change and growth. He gave us 100% every time we interacted. I am delighted that I have had the chance to work with Joe and look forward to doing so again in the future.
    Kim Bryan, Vice President, Talent & Organisation Development at Aurizon (formerly QR National)
    Attending a week-long Synectics training session was one of the most engaging and transformative creativity courses I’ve ever attended.
    Ken Martin, Senior Manager of Innovation at J.M. Smucker Company
    It’s not about Synectics innovating for you. It’s about Synectics bringing out the knowledge you have, and your customers and experts have, and synthesizing that into a view of what might be possible.
    Robert Mandel, CEO at Health Dialog
    The principle of Synectics and the innovation concept they provide is a “can’t go wrong” product that can give every corporation a much-needed vitamin boost whenever they need help to change speed or direction.
    Mikael Backman, President and CEO at Viking Line
    This was a huge opportunity for us to start getting the innovation culture embedded at Newmont.
    Newmont Mining Corporation
    Three decades later, my early investment in Synectics development training continues to demonstrate a healthy ROI! Unshackled from linear and closed minded thinking, open to ideas that at first appear asymmetric, the facilitation skills learned at Synectics have been a springboard for me to take great advantage of a global and a richly diverse team within a multinational firm. Thanks for expanding and enriching my leadership potential.
    Mario Leone, EVP and CIO at Ingram Mirco
    Thanks so much for facilitating our meeting. The Synectics approach is really great and I do feel that the process helped take us to a place with a plan. Creating an open/accepting environment is obviously key to changing the momentum in a positive direction and fostering a better work environment. Thanks for turning us in the right direction.
    Jeremy Keller, Director of Sales & Marketing at Avalon Hotel, Beverly Hills
    Chipp provided expert advice and support for the duration of 2 major safety campaigns in our organization. His professionalism was outstanding. What I admired most about working with Chipp was his ability to relate to all kinds of people we encounter throughout our innovative journey. During my training as a facilitator Chipp provided mentorship and encouragement necessary for me to succeed.
    Jessica-Lee Holland, Project Manager Assistant at Aurizon (Formerly QR National)
    I have had the pleasure of working with Chipp over the past couple of years on various projects. Chipp’s professional, friendly and enthusiastic manner has permeated the groups he has been managing, involving everyone and helping open minds to some exciting and different ways of thinking. The experience is always interesting and fun while focused on achieving the best possible result.
    Ralee Winks, Illustrator at Pencilcase
    “Scientists are often great cynics, pouring cold water onto new ideas. Using these techniques has transformed what were often ineffective and frustrating team meetings into really productive sessions.”
    Unilever Insight and Innovation Training
    I wish I had gone through the process a couple of decades ago!
    Newmont Mining Corporation
    Over the years, I have found using the Synectics approach to creative problem solving to be invaluable. They allow people to not only become more creative, but also to better communicate, give and receive feedback, and ensure a free flow of ideas. Using Synectics extensively as part  our qualitative consumer research has resulted in defining consumer opportunities and developing successful new concepts.
    Steven MatisColgate
    Joe Giordano does a top notch job. He develops strong client relationships, and helps his clients get the results they seek. I’ve known him to develop unique and effective development programs for his clients.
    Candis Cook, Advisor at Peer to Peer Advisors, Inc.
    Connie is my go-to choice for strategic product development. Her approach is insights based and results driven. I have hired Connie several times at many different companies and she delivers. She is also an excellent change agent, able to influence leaders into new mindsets. A task not easily achieved. I highly recommend her.
    Kate Quinn, Senior Vice President and Chief Marketing Officer at WellPoint
    It’s a pleasure to work with Connie on a project and leverage her years of experience and diverse category knowledge. She has a unique ability to galvanize and focus a diverse team so they can effectively work together to uncover the often hidden and unarticulated insights that truly drive consumers’ behavior. Furthermore, she develops brilliant exercises and projects for both teams and consumers to illuminate these insights themselves.
    Clive de Freitas, Planning Lead, Agency Development at Google
    Connie’s impact on our business and our people has been tremendous. I’d describe her as creative, smart, strategic, consumer focused, personable, a great communicator and fun. Did I say creative? I meant insanely creative. She knows how to apply process to an innovation brainstorming project, and she always mixes things up to keep the juices flowing. Our work together has resulted in truly break-out new product concepts. We’ve used her on several projects, and I look forward to the next.
    Marlin Jennes, General Manager, Sr. Consulting Partner at NeuroFocus, Inc.
    I had the privilege of participating in Synecticsworld’s Innovative Team Workshop, where I learned how to utilize the Synectics process to develop rapid, actionable innovations within large organizations. I came away from the training feeling motivated, empowered, and that I had learned a valuable skill that I could put into practice immediately.
    Thomas Plummer VP, Customer Relationship Management at HSN
    Connie is so creative it is scary. She creatively teaches creativity. I have been lucky to work with Connie over the years. She teaches people that creativity is not a gift from birth, rather a process one can learn. This is a hopeful message for anyone who has struggled alone to solve a problem. It does not have to be that way.
    David Glenn, Founder of Connected, Inc.
    Code Cracking will probably be one of the best things I ever learn as a consumer marketer.
    Coke Marketing Director
    When you do this, it makes the rest of marketing easy!
    Burger King Consumer Insights Director
    Chipp is personable, experienced, helpful, patient. He is a great supporter who gave us the confidence to take some out of the box risks and do some great work.
    William Bolton, Queensland Rail
    “I never saw our consumers in this light before. If we take the time to do your insights process, it makes the rest of marketing easy!”
    Consumer Products Executive
    Over the past several years, I was fortunate to work with the team at Synecticsworld, and it was life changing. We gained the valuable insight we needed and we also created unique growth platforms that enabled us to see and explore significantly incremental growth paths for our businesses. The Synecticsworld methodology is unique to any that I have experienced. The experience opened by mind past new business opportunities and gave me insight into my own perspectives.
    Anne Bannister, General Manager of Lighting at Energizer



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