Connie Williams, CMO & General Partner Synecticsworld
Connie Williams, in an interview with host Jan Mazotti of Connect & Collaborate on ICOSA Radio, shares the keys to gaining competitive advantage, by creating new markets, products, and services based on deep-diving into the minds of consumers, and uncovering their unarticulated wants and needs – understanding and anticipating what their needs are before they are even consciously aware of it.
Connie shares the Synectics Insight Process and real world anecdotes like Staples, Subway, and Duracell, in this informative interview that originally aired on KNUS 710AM in Denver on Saturday, August 24th, 2013.
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Guide for an Effective Meeting
3.Create a climate for stimulating thinking and open dialog.
•To think creatively and to achieve engagement, managing the climate is critical. Establish interaction guidelines to build trust and encourage speculative thinking.
Guide for Effective Meetings
Identify the right participants to engage multiple perspectives.
•Bring diversity and multi-functional areas together. Not just “must invites” but a “dream team”.
•Need: Sponsors, Thinkers, “Experts”, Doers and Contrarians.