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  • Founders
  • April 30th, 2012

Founders

George M. Prince

Synectics, George M. Prince, "George M. Prince", Creative Problem Solving, Innovation, human Dynamics

George M. Prince, Synectics Founder

Not everybody gets to work with a legend. Not everybody gets to see a legend wearing khaki shorts, a t-shirt, and boat shoes. Not everybody gets to sit down with a legend and get advice and guidance. Not everybody gets to watch a legend change the way that people learn, behave, think, and interact.

Our founder, leader, and friend George Prince passed away on June 9th, 2009. George created Synecticsworld (Synectics Inc.) fifty years ago and changed the way people thought about creativity and innovation. He created a process and a body of knowledge that continues to flourish and grow. George’s inspiration and leadership has impacted not only those of us who have had the opportunity to work at Synecticsworld but thousands of clients located all over the world. If you have ever asked a spouse or a friend, what was behind their question or asked a colleague to say more about an idea they had, you are carrying George’s DNA through your life. There is no counting how many interactions, business and personal, that have been more positive, inspired and productive because of the work that George pioneered.

“Another word for creativity is courage”

“One of the objectives of Synectics processes and skills is to turn competitive energy into cooperative energy and thus make available more of the creative potential that resides in each of us.”

- George Prince, Founder of Synectics

As long time Chairman of Synecticsworld, he and his partners originated the idea of videotaping invention groups to learn how the process of invention occurred. Based on their discoveries, they developed courses in creativity and innovation that have been taught all over the world. In 1970, Prince published one of the early books about the process: The Practice of Creativity, Harper and Row, 1970. It became a best selling trade book.

George grew up in Rochester, New York and attended Exeter and Williams, where he graduated with honors. In World War II, he was an officer in the Navy and served in a Destroyer Escort in company with an aircraft carrier on antisubmarine operations in the North Atlantic.

George was the undeniable guiding light of Synecticsworld. His early work remains the core of everything we do today. Many of us have had the opportunity to know George and to learn and be guided directly. Many never have had the opportunity to meet George, but have been guided by his inspiration. He will always be our source of inspiration as we continue his work. He was a legend to each and every one of us.

We are proud that we will carry his legacy forward by our work at Synecticsworld. We are happy to have you join us in our celebration of George’s life and work and invite you to send your stories and recollections along to us.

You can learn more about George elsewhere on our website or by going to georgemprince.com

To read George M. Prince’s obituary from the Boston Globe, click here.


William J. J. Gordon

William J. J. Gordon (September 9, 1919 – June 30, 2003) was an inventor and psychologist who divided his time between the academic and business worlds. Between 1950 and 1960 he developed many patents and was the leader of the Invention Design Group at Arthur D. Little where he created a problem solving approach called Synectics, described in his book SYNECTICS, The Development of Creative Capacity (New York 1960, Harper and Row).

“To achieve radical new approaches to old problems it is essential to take ‘psychological chances,’ to abandon familiar ways of looking at things, even to transcend one’s image of oneself.”

“The Synectics Process involves making the strange familiar and the familiar strange.”

- William J.J. Gordon, Co-Founder of Synectics

The year the book was published, Bill Gordon and his colleagues George Prince, Dick Sperry and Carl Marden set up a new company called Synectics Inc. to focus on the discoveries they had been making about the process of invention as they worked together at ADL. Bill Gordon left Synectics in the early 60′s. After Synectics Bill dedicated his time to focus on creativity and and education and also contributed to many periodicals, including the Harvard Business Review and Philosophical Review; he also wrote fiction for The New Yorker.

In 1965, Fortune magazine featured an article on Bill Gordon and Synectics.  Al Capp, the creator of Li’l Abner, was a close friend of Bill Gordon, and (as the article below indicates) was asked to evoke the spirit of a Synectics Invention session. 

Al Capp, Synectics, Innovation Consultant, Innovation Consulting, Change, Team Training, teamwork training

Bill Gordon and Synectics by Al Capp, Fortune Magazine, June 1965

 Al Capp, Bill Gordon, George Prince, Synectics, Innovation Consulting, teamwork, Innovation, creativity, change

Synectics, William J.J. Gordon, Creative Problem Solving, Innovation, Creativity, Team Training, collaboration

George Prince, Donald Gifford, Bill Gordon (at Chart), Carl Marden in Synectics session room Main Street, Cambridge 1958.

 


  • The principle of Synectics and the innovation concept they provide is a “can’t go wrong” product that can give every corporation a much-needed vitamin boost whenever they need help to change speed or direction.
    Mikael Backman, President and CEO at Viking Line
    Code Cracking will probably be one of the best things I ever learn as a consumer marketer.
    Coke Marketing Director
    Connie is so creative it is scary. She creatively teaches creativity. I have been lucky to work with Connie over the years. She teaches people that creativity is not a gift from birth, rather a process one can learn. This is a hopeful message for anyone who has struggled alone to solve a problem. It does not have to be that way.
    David Glenn, Founder of Connected, Inc.
    When you do this, it makes the rest of marketing easy!
    Burger King Consumer Insights Director
    It’s not about Synectics innovating for you. It’s about Synectics bringing out the knowledge you have, and your customers and experts have, and synthesizing that into a view of what might be possible.
    Robert Mandel, CEO at Health Dialog
    I was doubtful that any group could come up with any approach that hadn’t been thought of over the last 20 years across the world.  
    Aurizon
    I wish I had gone through the process a couple of decades ago!
    Newmont Mining Corporation
    It’s a pleasure to work with Connie on a project and leverage her years of experience and diverse category knowledge. She has a unique ability to galvanize and focus a diverse team so they can effectively work together to uncover the often hidden and unarticulated insights that truly drive consumers’ behavior. Furthermore, she develops brilliant exercises and projects for both teams and consumers to illuminate these insights themselves.
    Clive de Freitas, Planning Lead, Agency Development at Google
    Chipp is personable, experienced, helpful, patient. He is a great supporter who gave us the confidence to take some out of the box risks and do some great work.
    William Bolton, Queensland Rail
    Joe Giordano does a top notch job. He develops strong client relationships, and helps his clients get the results they seek. I’ve known him to develop unique and effective development programs for his clients.
    Candis Cook, Advisor at Peer to Peer Advisors, Inc.
    From the beginning, it was apparent that we were going to benefit from the outcome and the process.  We concluded the session with two very viable solutions, each with our next steps and accountabilities outlined. What was enjoyable and truly valuable was how well you managed the process of “out there” thinking that led to creative and then feasible ideas. The session strengthened the team and brought out our best ideas and prepared us to put them into action.
    Melissa Aiello, President of Junior Achievement
    Attending a week-long Synectics training session was one of the most engaging and transformative creativity courses I’ve ever attended.
    Ken Martin, Senior Manager of Innovation at J.M. Smucker Company
    Connie’s impact on our business and our people has been tremendous. I’d describe her as creative, smart, strategic, consumer focused, personable, a great communicator and fun. Did I say creative? I meant insanely creative. She knows how to apply process to an innovation brainstorming project, and she always mixes things up to keep the juices flowing. Our work together has resulted in truly break-out new product concepts. We’ve used her on several projects, and I look forward to the next.
    Marlin Jennes, General Manager, Sr. Consulting Partner at NeuroFocus, Inc.
    When you start thinking it and doing it, you’ll know that it’s got you hooked for life.
    Aurizon
    “Scientists are often great cynics, pouring cold water onto new ideas. Using these techniques has transformed what were often ineffective and frustrating team meetings into really productive sessions.”
    Unilever Insight and Innovation Training
    Connie Williams is a true innovation consultant and partner. She tackles tough and sensitive challenges with the highest integrity, leverages her vast knowledge and expertise to help clients understand their needs, and recommends a pragmatic and innovative course of action. While some only offer up ideas, Connie sees them through — bringing her experience, passion, creativity, ingenuity and leadership to the team. She is a joy to work with and to win with!
    Yvonne Wolf, Global Head of Leadership Development at Novartis Vaccines and Diagnostics
    I had the privilege of participating in Synecticsworld’s Innovative Team Workshop, where I learned how to utilize the Synectics process to develop rapid, actionable innovations within large organizations. I came away from the training feeling motivated, empowered, and that I had learned a valuable skill that I could put into practice immediately.
    Thomas Plummer VP, Customer Relationship Management at HSN
    The Synecticsworld team allowed our organization to develop a truly transformative strategic plan. As a board member and Strategic Planning Committee co-chair at a children’s museum, I focused on finding a consultant who would drive innovation, relate to all our stakeholders and help us achieve clear, actionable results. The Synecticsworld team delivered over and above our expectations.
    Leonora Williamson, Board Member at Creative Discovery Museum
    Three decades later, my early investment in Synectics development training continues to demonstrate a healthy ROI! Unshackled from linear and closed minded thinking, open to ideas that at first appear asymmetric, the facilitation skills learned at Synectics have been a springboard for me to take great advantage of a global and a richly diverse team within a multinational firm. Thanks for expanding and enriching my leadership potential.
    Mario Leone, EVP and CIO at Ingram Mirco
    Chipp provided expert advice and support for the duration of 2 major safety campaigns in our organization. His professionalism was outstanding. What I admired most about working with Chipp was his ability to relate to all kinds of people we encounter throughout our innovative journey. During my training as a facilitator Chipp provided mentorship and encouragement necessary for me to succeed.
    Jessica-Lee Holland, Project Manager Assistant at Aurizon (Formerly QR National)
    Connie is my go-to choice for strategic product development. Her approach is insights based and results driven. I have hired Connie several times at many different companies and she delivers. She is also an excellent change agent, able to influence leaders into new mindsets. A task not easily achieved. I highly recommend her.
    Kate Quinn, Senior Vice President and Chief Marketing Officer at WellPoint
    This was a huge opportunity for us to start getting the innovation culture embedded at Newmont.
    Newmont Mining Corporation
    I have had the pleasure of working with Chipp over the past couple of years on various projects. Chipp’s professional, friendly and enthusiastic manner has permeated the groups he has been managing, involving everyone and helping open minds to some exciting and different ways of thinking. The experience is always interesting and fun while focused on achieving the best possible result.
    Ralee Winks, Illustrator at Pencilcase
    I had the opportunity to work with Joe Giordano in 2010 on a corporate strategy project. He was very professional and was able to bring his passion for his work into all our dealings and communications. He has a great mindset and skillset to deal with teams and individuals who are in the midst of change and growth. He gave us 100% every time we interacted. I am delighted that I have had the chance to work with Joe and look forward to doing so again in the future.
    Kim Bryan, Vice President, Talent & Organisation Development at Aurizon (formerly QR National)
    “I never saw our consumers in this light before. If we take the time to do your insights process, it makes the rest of marketing easy!”
    Consumer Products Executive
    Over the years, I have found using the Synectics approach to creative problem solving to be invaluable. They allow people to not only become more creative, but also to better communicate, give and receive feedback, and ensure a free flow of ideas. Using Synectics extensively as part  our qualitative consumer research has resulted in defining consumer opportunities and developing successful new concepts.
    Steven MatisColgate
    Over the past several years, I was fortunate to work with the team at Synecticsworld, and it was life changing. We gained the valuable insight we needed and we also created unique growth platforms that enabled us to see and explore significantly incremental growth paths for our businesses. The Synecticsworld methodology is unique to any that I have experienced. The experience opened by mind past new business opportunities and gave me insight into my own perspectives.
    Anne Bannister, General Manager of Lighting at Energizer
    Thanks so much for facilitating our meeting. The Synectics approach is really great and I do feel that the process helped take us to a place with a plan. Creating an open/accepting environment is obviously key to changing the momentum in a positive direction and fostering a better work environment. Thanks for turning us in the right direction.
    Jeremy Keller, Director of Sales & Marketing at Avalon Hotel, Beverly Hills
    “With the help of Synecticsworld, we’ve found a new way of working together as we continue to spark creative thinking across our organization. It has helped us strike a balance between Operational Excellence and Innovation, a challenge that most organizations struggle with, today. We’ve used Synecticsworld in many different ways…Each time we’ve been inspired by the powerful results we can achieve by harnessing our collective, creative thinking.”
    Kirsten SimonitschPremera Blue Cross



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