Deliberate Synergy
Homepage, ThinkingDeliberate Synergy: George’s Dream By Joe Gammal In December, 2008, George Prince, one of the founders...
Which 1 are you of the 4 Meeting Mindsets?
Bryan Laychak of Synecticsworld
By Bryan Laychak
We have all been there,
Which 1 are you of the 4 Meeting Mindsets?
Homepage, ThinkingBy Bryan Laychak We have all been there, the off-site meeting where plates of bagels and...
How Ron Johnson Could Have Avoided Catastrophe by Listening to JCPenney’s People
Chipp Norcross, Synecticsworld
By Chipp Norcross
The story of the rapid decli
How Ron Johnson Could Have Avoided Catastrophe by Listening to JCPenney’s People
ThinkingBy Chipp Norcross The story of the rapid decline of JCPenney under Ron Johnson’s leadership is...
How to bring Right Livelihood into your next meeting – The Noble 8-Fold Path
Joe Giordano, Synecticsworld
By Joe Giordano
This is the fifth article in thi
How to bring Right Livelihood into your next meeting – The Noble 8-Fold Path
Homepage, ThinkingBy Joe Giordano This is the fifth article in this series (see links below), where we...
Take the Right Action to Build Collaboration: Fourth Path in the 8-Fold Path
Joe Giordano, Synecticsworld
By Joe Giordano
In this article, the fourth in t
Take the Right Action to Build Collaboration: Fourth Path in the 8-Fold Path
Homepage, ThinkingBy Joe Giordano In this article, the fourth in this series (see links below), we examine...
Keynote Speaker: Joe Giordano on the human dynamics of Creativity
Joe Giordano, Synecticsworld
Joe Giordano, a principal at Synecticsworld, sha
Keynote Speaker: Joe Giordano on the human dynamics of Creativity
ThinkingJoe Giordano, a principal at Synecticsworld, shares Synectics tools and techniques with a diverse group at...
How to Stop Trying to Do Everyone Else’s Work (and Enjoy Doing Your Own)
Chipp Norcross, Synecticsworld
By Chipp Norcross
Over the last few years of w
How to Stop Trying to Do Everyone Else’s Work (and Enjoy Doing Your Own)
Homepage, ThinkingBy Chipp Norcross Over the last few years of working at Synecticsworld, I’ve noticed different themes...
Getting to the Heart of the Consumer: Synectics in Marketing
The below article is a taken from a chapter of Imagine That!
Imagine That! is
Getting to the Heart of the Consumer: Synectics in Marketing
ThinkingThe below article is a taken from a chapter of Imagine That! Imagine That! is a...
Involve Your Clients in the Creation Process
By Leo Boudreau
Leo Boudreau
Research has shown that people are 5 times more
Involve Your Clients in the Creation Process
Homepage, ThinkingBy Leo Boudreau Research has shown that people are 5 times more committed to ideas if...
Tap into Your Unconscious Mind: Inside the Synectics Teepee
By Joe Gammal
By most accounts, the unconscious mind carries 90-99% of our
Tap into Your Unconscious Mind: Inside the Synectics Teepee
Homepage, ThinkingBy Joe Gammal By most accounts, the unconscious mind carries 90-99% of our thinking activity or...
What can you learn from “The Voice”?
Bryan Laychak, Senior Consultant
By Bryan Laychak
If you don’t watch it
What can you learn from “The Voice”?
ThinkingBy Bryan Laychak If you don’t watch it, you’ve probably at least heard about NBC’s hit...
What Healthcare Reform Is going to Mean
Joe Giordano, Synecticsworld
By Joe Giordano
In the next few months, insuranc
What Healthcare Reform Is going to Mean
Homepage, ThinkingBy Joe Giordano In the next few months, insurance companies across the country will have to...
How to build a better global brand
Kyle Hermans, Synecticsworld
By Kyle Hermans
The “global” brand spans man
How to build a better global brand
Homepage, ThinkingBy Kyle Hermans The “global” brand spans many different cultures, languages, backgrounds, religions, systems, governments, types...
Apple and Polaroid
ThinkingBy Leo Boudreau Apple and Polaroid I have recently read the book, “Instant: the Story of...
Synectics as a creative problem-solving technique
Imagine That! is a collection of thought pieces, stories, and articles by curr
Synectics as a creative problem-solving technique
ThinkingImagine That! is a collection of thought pieces, stories, and articles by current and former staff...
How to Build success into your goals
Kyle Hermans, Principal Synecticsworld
By Kyle Hermans
Business is a goalR
How to Build success into your goals
Homepage, ThinkingBy Kyle Hermans Business is a goal’s based world, and goals are creating real tangible changes...
A little story with a big lesson
Bryan Laychak of Synecticsworld
By Bryan Laychak
I was at the park th
A little story with a big lesson
Thinking, UncategorizedBy Bryan Laychak I was at the park the other day with my kids and I...
Spark Your creative Thinking with Catalytic Converters
Connie Williams, CMO & CKO, Synecticsworld
By Connie Williams
There is a
Spark Your creative Thinking with Catalytic Converters
ThinkingBy Connie Williams There is a longstanding story that seems simplistic but is very wise: The...
How to Be a Better Meeting Chairman
Connie Williams, CMO, CKO Synecticsworld
In January of 1969, George M.
How to Be a Better Meeting Chairman
ThinkingIn January of 1969, George M. Prince, one of the founders of Synectics, Inc. wrote an...
What is Different about Synectics
Terry K.
What is Different about Synectics
ThinkingMany years ago, our founder George Prince handed me his original manuscript of “What is Different...
How the Emotional Climate (Field) Impacts Performance:
George M. Prince, Founder of Synectics
By George M.
How the Emotional Climate (Field) Impacts Performance:
ThinkingBy George M. Prince Introduction Creativity practitioners have long been aware that one of the reasons...
Taking the Risk out of Creativity
ThinkingBy George M. Prince Great achievers and great organizations thrive in environments that allow and promote...
Creative Meetings Through Power Sharing
Leo Boudreau, CEO Synecticsworld
In 1972, George Prince, our Founder, autho
Creative Meetings Through Power Sharing
ThinkingIn 1972, George Prince, our Founder, authored the article “Creative Meetings Through Power Sharing”, printed in...
Third Path in the 8-Fold Path: The Right Speech
Joe Giordano, Synecticsworld
By Joe Giordano
“While right view refers t
Third Path in the 8-Fold Path: The Right Speech
ThinkingBy Joe Giordano “While right view refers to the cognitive aspect of wisdom, right intention refers...
Be a Person On Whom Nothing is Lost
Connie Williams, CMO & CKO Synecticsworld
By Connie Williams
So I said to
Be a Person On Whom Nothing is Lost
ThinkingBy Connie Williams So I said to Annie Leibovitz last night….yeah, I was hanging with the...
How to Prepare for Our Rapidly Approaching Science Fiction Future
Chipp Norcross, Synecticsworld
By Chipp Norcross
I had the privilege of spend
How to Prepare for Our Rapidly Approaching Science Fiction Future
ThinkingBy Chipp Norcross I had the privilege of spending the last two days as a guest...
Mind Over Metaphor
ThinkingBy Connie Williams What are the key metaphors that your brand or category stands for in...
You Already Have the People To Make Your Company More Innovative Part II: (Creativity Found)
Terry K. Gilliam, Chairman Synecticsworld
By Terry K.
You Already Have the People To Make Your Company More Innovative Part II: (Creativity Found)
ThinkingBy Terry K. Gilliam In the article Five Ways to Make Your Company More Innovative (Working...
How to Help Others Benefit From Being “Calculatedly Stupid”
Chipp Norcross, Synecticsworld
By Chipp Norcross
I’m always happy to se
How to Help Others Benefit From Being “Calculatedly Stupid”
ThinkingBy Chipp Norcross I’m always happy to see the “Intelligent Life” insert to The Economist when it arrives...
Believe in your team?
ThinkingBy Connie Williams Do you believe in your team? I was heading to the IMG Academy...
Take your Brainstorming to Breakthroughs!
Connie Williams, CMO & CKO, Synecticsworld
By Connie Williams
I went to a
Take your Brainstorming to Breakthroughs!
ThinkingBy Connie Williams I went to an innovation process conference recently and was treated to a...
Do You Have the Right Intent?
Joe Giordano, Synecticsworld
By Joe Giordano
While right view refers to the c
Do You Have the Right Intent?
ThinkingBy Joe Giordano While right view refers to the cognitive aspect of wisdom, right intention refers...
The Consumer Is Dead…Long Live the Deciders?
Connie Williams, CMO, CKO Synecticsworld
By Connie Williams
I had a conversat
The Consumer Is Dead…Long Live the Deciders?
ThinkingBy Connie Williams I had a conversation with a client the other day about the word...
Brand Challenge Series: When “Value Brands” Need To Raise Prices
Kyle Hermans, Synecticsworld
This article is featured in the online magazine
Brand Challenge Series: When “Value Brands” Need To Raise Prices
ThinkingThis article is featured in the online magazine Brandaide By Kyle Hermans An International quick service restaurant...
What Does it Mean for an Organization to Be Stuck?
Bryan Laychak, Senior Consultant
By Bryan Laychak
Driving my kids to school,
What Does it Mean for an Organization to Be Stuck?
ThinkingBy Bryan Laychak Driving my kids to school, I glanced down to see the orange “Low...
AN OPEN LETTER TO MICROSOFT
Chipp Norcross, Synecticsworld
Dear Steve:
Back in the nineties, I felt I was
AN OPEN LETTER TO MICROSOFT
ThinkingDear Steve: Back in the nineties, I felt I was at the center of the world...
You Already Have the People To Make Your Company More Innovative Part I: (Creativity Lost)
Terry K Gilliam, Synecticsworld
By Terry K.
You Already Have the People To Make Your Company More Innovative Part I: (Creativity Lost)
ThinkingBy Terry K. Gilliam In the article Five Ways to Make Your Company More Innovative (Working...
Big, Hairy, Audacious Goals (BHAG) & The Power of Small Wins
Kyle Hermans, Synecticsworld
By Kyle Hermans:
The Power of Small Wins
Big, Hairy, Audacious Goals (BHAG) & The Power of Small Wins
ThinkingBy Kyle Hermans: The Power of Small Wins is the process of working at the...
Do You Have the Right View?
“The Noble Eightfold Path is a practical guideline to ethical and ment
Do You Have the Right View?
Thinking“The Noble Eightfold Path is a practical guideline to ethical and mental development with the...
Do You Have the Right View?
By Joe Giordano
“The Noble Eightfold Path is a practical guideline to ethical
Do You Have the Right View?
ThinkingBy Joe Giordano “The Noble Eightfold Path is a practical guideline to ethical and mental development...
TO MOTIVATE YOUR TEAM, SET THEIR MINDS FREE!
Kyle Hermans, Principal Synecticsworld
By Kyle Hermans
Take a moment and ask
TO MOTIVATE YOUR TEAM, SET THEIR MINDS FREE!
ThinkingBy Kyle Hermans Take a moment and ask yourself, what could you be, do, have or...
Staying Relevant Through Innovation at ATME
By Terry K Gilliam
Terry K Gilliam, CEO Synecticsworld
Eastbound on a flight
Staying Relevant Through Innovation at ATME
ThinkingBy Terry K Gilliam Eastbound on a flight from Chicago, where I was a guest speaker...
Kindred Spirits in Creative Problem Solving at CPSI Conference 2012
By Joe Gammal
It has felt like a home-coming for Synecticsworld at the Creati
Kindred Spirits in Creative Problem Solving at CPSI Conference 2012
ThinkingBy Joe Gammal It has felt like a home-coming for Synecticsworld at the Creative Problem Solving...
How to be the change you want to see in your meeting
By Kyle Hermans
Kyle Hermans, Synecticsworld
It is 5:07pm on a Friday afterno
How to be the change you want to see in your meeting
ThinkingBy Kyle Hermans It is 5:07pm on a Friday afternoon in a colorful agency loft in...
Is your organization prepared for innovation?
By Connie Williams
Connie Williams
Everybody wants innovation and just about
Is your organization prepared for innovation?
ThinkingBy Connie Williams Everybody wants innovation and just about everyone says they are committed to it…...
The Act of Innovation is and always will be in style.
ThinkingBy Terry K Gilliam “Got innovation?” a recent piece in the WSJ begins. ”Just about every...
Keys to Collaborative Climates
Synecticsworld’s Keys to Collaborative Climates in a meeting and how to u
Keys to Collaborative Climates
ThinkingSynecticsworld’s Keys to Collaborative Climates in a meeting and how to use them effectively to increase...
Connie Williams addresses Fuel for the Future
Connie Williams, Chief Knowledge Officer, and GMP of Synecticsworld, talks on K
Connie Williams addresses Fuel for the Future
ThinkingConnie Williams, Chief Knowledge Officer, and GMP of Synecticsworld, talks on Key Strategic Drivers – Insights...
Enterprise Innovation and Creativity
by Francisco Teixeira e Melo
Growing your business! That is typically the ultim
Enterprise Innovation and Creativity
Thinkingby Francisco Teixeira e Melo Growing your business! That is typically the ultimate desire of every...
How to… spark innovation in your organization
by Roger Neill, People Management
Every HR executives would love to play a majo
How to… spark innovation in your organization
Thinkingby Roger Neill, People Management Every HR executives would love to play a major role in...
Five Ways to Kill an Idea
Not all the best movies make it to the big screen.
Five Ways to Kill an Idea
ThinkingNot all the best movies make it to the big screen. Not all the best restaurants...
Idea Generation
There are several truisms that almost every company trot out: ‘People are our
Idea Generation
ThinkingThere are several truisms that almost every company trot out: ‘People are our greatest assets…’; ‘We...
Building an Inventive Organization
Jeff Mauzy Interview, Ubiquity e-zine
Jeff Mauzy is co-author (with Richard Har
Building an Inventive Organization
ThinkingJeff Mauzy Interview, Ubiquity e-zine Jeff Mauzy is co-author (with Richard Harriman) of the book “Creativity,...
Synecticsworld, Harvard Business School, and InnerCity Weightlifting creating solutions together
By Joe Gammal
Joe Gammal, Synecticsworld
As athletes from around the world ga
Synecticsworld, Harvard Business School, and InnerCity Weightlifting creating solutions together
ThinkingBy Joe Gammal As athletes from around the world gathered in Boston on Marathon weekend and...
Being in Permanent Beta
By Chipp Norcoss
Chipp Norcross, Synecticsworld
While reading Wired on a flig
Being in Permanent Beta
ThinkingBy Chipp Norcoss While reading Wired on a flight to Boston, I came across an article...
5 x More Committed to Ideas
By Terry K.
5 x More Committed to Ideas
ThinkingBy Terry K. Gilliam Since the dawn of consulting, when leather was first fashioned into a...
TEDxSF – Kyle Hermans
Kyle Hermans is a Principal for Synecticsworld and runs the West Coast division
TEDxSF – Kyle Hermans
ThinkingKyle Hermans is a Principal for Synecticsworld and runs the West Coast division of the global...
Effective Claims-Staking Lights Up the Consumer’s Mind
Joe Giordano, Synecticsworld
By Joe Giordano
We have all seen the trailer, if
Effective Claims-Staking Lights Up the Consumer’s Mind
ThinkingBy Joe Giordano We have all seen the trailer, if not the movie, from Far and...
Steve Jobs and Synectics
By Leo Boudreau
Leo Boudreau
I have just finished reading the Steve Jobs biog
Steve Jobs and Synectics
ThinkingBy Leo Boudreau I have just finished reading the Steve Jobs biography by Walter Isaacson. First,...
How to add Creative Thinking to Lean Thinking
By Chipp Norcross
Chipp Norcross, Synecticsworld
I’ve had many conversation
How to add Creative Thinking to Lean Thinking
ThinkingBy Chipp Norcross I’ve had many conversations over the years about how Synectics fits into a...
How To Code Crack™
In this instructional video, Kyle Hermans of Synecticsworld walks through the
How To Code Crack™
ThinkingIn this instructional video, Kyle Hermans of Synecticsworld walks through the Code Cracking™ Method for discovering consumer...
New Product Development Seminar at the UCLA Anderson School
Kyle Hermans, Paul D Roberts, Jenna Zelma, and Freddy J.
New Product Development Seminar at the UCLA Anderson School
ThinkingKyle Hermans, Paul D Roberts, Jenna Zelma, and Freddy J. Nager facilitated Professor Peter Rossi’s MBA...
Elements of Interaction
Synecticsworld’s 4 Elements of Interaction in a meeting and how to use th
Elements of Interaction
ThinkingSynecticsworld’s 4 Elements of Interaction in a meeting and how to use them effectively to increase...
TEDxSF Salon – Skoold: Reinventing Higher Education Panel/discussion
TEDxSF Salon – Skool’d: rethinking Higher Education
As part of the
TEDxSF Salon – Skoold: Reinventing Higher Education Panel/discussion
ThinkingTEDxSF Salon – Skool’d: rethinking Higher Education As part of the TEDxSF Salon, SKOOL’d: Rethinking Higher...
Looking for a NON-PROFIT in the greater BOSTON area to offer a FREE 3-hour Synectics creative problem solving... 
