Levi’s dENiZEN
THE CHALLENGE:
Levi’s, a premium brand—well-respected in Asia, was out of r
Levi’s dENiZEN
Case StudyTHE CHALLENGE: Levi’s, a premium brand—well-respected in Asia, was out of reach for many consumers because...
Unum Disability Insurance: The Ability to Understand Disability
Disability insurance, which has been around in some form almost as long as civi
Unum Disability Insurance: The Ability to Understand Disability
Case StudyDisability insurance, which has been around in some form almost as long as civilization, helps workers...
Newmont Mining Corp & Synecticsworld
Testimonials from Newmont Mining Corp on Synecticsworld
Newmont Mining Corp & Synecticsworld
Case StudyTestimonials from Newmont Mining Corp on Synecticsworld
Celebrity Cruises: Ease on the Seas
The Challenge
When Celebrity Cruises decided that they needed a better-designed
Celebrity Cruises: Ease on the Seas
Case StudyThe Challenge When Celebrity Cruises decided that they needed a better-designed stateroom they asked Synecticsworld to help...
MOLSON: Tiny Bubbles
What do a psychologist, a social network manager, and a college don know about
MOLSON: Tiny Bubbles
Case StudyWhat do a psychologist, a social network manager, and a college don know about beer drinkers?...
Marks & Spencer
Despite its success since opening in 1997, Café Revive’s growth rates we
Marks & Spencer
Case StudyDespite its success since opening in 1997, Café Revive’s growth rates were flatter than yesterday’s carbonated...
Lactaid Milk: A Nice Cold Glass of Moo
Although milk is widely thought of as nature’s perfect food, for 75% of t
Lactaid Milk: A Nice Cold Glass of Moo
Case StudyAlthough milk is widely thought of as nature’s perfect food, for 75% of the world’s population,...
Yum! Restaurants International: Training Innovation Ambassadors
Yum! Restaurants International (YRI) company’s goal was challenging,
R
Yum! Restaurants International: Training Innovation Ambassadors
Case StudyYum! Restaurants International (YRI) company’s goal was challenging, “To rapidly and cost effectively elevate our capacity...
KFC: Finger Lickin’ Good
Kentucky Fried Chicken or KFC, as it prefers to be known, is an international c
KFC: Finger Lickin’ Good
Case StudyKentucky Fried Chicken or KFC, as it prefers to be known, is an international chain of...
Blue Cross Blue Shield of Massachusetts: Prescription for Good Health
THE PROBLEM:
Reducing costs is a challenge for any company, even more so if you
Blue Cross Blue Shield of Massachusetts: Prescription for Good Health
Case StudyTHE PROBLEM: Reducing costs is a challenge for any company, even more so if you are...
Pizza Hut: Global Invention in New York City
Pizza Hut wanted to create new product ideas for family dining solutions in ove
Pizza Hut: Global Invention in New York City
Case StudyPizza Hut wanted to create new product ideas for family dining solutions in over 100 global...
UNUM: Bringing Life into Life Insurance
Unum wanted to get a new perspective on the life insurance market, but the worl
UNUM: Bringing Life into Life Insurance
Case StudyUnum wanted to get a new perspective on the life insurance market, but the world’s largest...
Wrigley – “Project Sparkle”: Three Days without Brushing
Orbit gum was a child of World War II.
Wrigley – “Project Sparkle”: Three Days without Brushing
Case StudyOrbit gum was a child of World War II. In an effort to support the troops,...
Wellpoint: Booming Toward Retirement
Wellpoint is the second largest health insurer in the United States with more t
Wellpoint: Booming Toward Retirement
Case StudyWellpoint is the second largest health insurer in the United States with more than 42,000 employees...
World Class Deli: World Class Innovation
THE PROBLEM:
The word delicatessen comes from a Latin word meaning delightful a
World Class Deli: World Class Innovation
Case StudyTHE PROBLEM: The word delicatessen comes from a Latin word meaning delightful and pleasing, but there...
Universal Studios: Toe-to-Toe with the Mouse
Universal wanted help generating marketing and hotel concepts for the exciting
Universal Studios: Toe-to-Toe with the Mouse
Case StudyUniversal wanted help generating marketing and hotel concepts for the exciting new theme park under construction...
Union Carbide: The Impossible Made Possible
It was in 1919 that George Curme, an American industrial chemist, filed the fir
Union Carbide: The Impossible Made Possible
Case StudyIt was in 1919 that George Curme, an American industrial chemist, filed the first patent for...
Walls Ice Cream: Cold and Sweet
From pork pies to ice cream.
Walls Ice Cream: Cold and Sweet
Case StudyFrom pork pies to ice cream. Since being founded by Thomas Wall in 1913, Walls has...
Barclays: Convincing Their Customers to Chat
THE PROBLEM:
Barclays Bank was listening, but their customers weren’t tal
Barclays: Convincing Their Customers to Chat
Case StudyTHE PROBLEM: Barclays Bank was listening, but their customers weren’t talking, a challenge that resulted in...
Van den Bergh Foods/Unilever: Looking into the Future
Van den Bergh Foods, a major UK-based food products company with annual revenue
Van den Bergh Foods/Unilever: Looking into the Future
Case Study, UnileverVan den Bergh Foods, a major UK-based food products company with annual revenue of more than...
Unilever: The Top Clean Team: Laundry Innovation
Synecticsworld worked with the Unilever team to not only help the company re-in
Unilever: The Top Clean Team: Laundry Innovation
Case Study, UnileverSynecticsworld worked with the Unilever team to not only help the company re-invent their laundry products...
Unilever: Slim-fast Fattening a Diet Brand
How do you fatten up the product line of a diet supplement company that has bee
Unilever: Slim-fast Fattening a Diet Brand
Case Study, UnileverHow do you fatten up the product line of a diet supplement company that has been...
Unilever: Creative Culture Program: Uncovering Deep Desires
Innovative products that generate profit are important for any successful compa
Unilever: Creative Culture Program: Uncovering Deep Desires
Case Study, UnileverInnovative products that generate profit are important for any successful company but vital for an industry...
Lipton Ice: Ice Tea in Winter? Are You Nuts!
On any given summer day, Lipton had no trouble persuading people to satisfy the
Lipton Ice: Ice Tea in Winter? Are You Nuts!
Case StudyOn any given summer day, Lipton had no trouble persuading people to satisfy their thirst with...
Tylenol Arthritis: Just What the Doctor Ordered
If arthritis is the problem, then Tylenol is the solution.
Tylenol Arthritis: Just What the Doctor Ordered
Case Study, Tylenol ArthritisIf arthritis is the problem, then Tylenol is the solution. But what if the problem is...
Sunquest: Synecticsworld Techniques = Sunquest Success
Sunquest is not only an industry leader in the field of designing and developin
Sunquest: Synecticsworld Techniques = Sunquest Success
Case StudySunquest is not only an industry leader in the field of designing and developing diagnostic information...
Staples: That Was Easy
THE CHALLENGE:
Staples, the world’s largest office products company, had
Staples: That Was Easy
Case StudyTHE CHALLENGE: Staples, the world’s largest office products company, had experienced several yeas of high growth...
Subway: Breakfast, Lunch and Dinner
All that 17-year-old Fred DeLuca wanted was to make enough money to pay his col
Subway: Breakfast, Lunch and Dinner
Case StudyAll that 17-year-old Fred DeLuca wanted was to make enough money to pay his college tuition....
British Airport Authority: Soaring Sales
THE Problem:
Double retail revenue in 18 months?
That was the challenge that th
British Airport Authority: Soaring Sales
Case StudyTHE Problem: Double retail revenue in 18 months? That was the challenge that the British Airports...
Innovation at the fabled St. Louis Post-Dispatch: The Little Tab That Did
Hear “Pulitzer”, and you’ll hear “Prize” even if
Innovation at the fabled St. Louis Post-Dispatch: The Little Tab That Did
Case StudyHear “Pulitzer”, and you’ll hear “Prize” even if not spoken out loud. If you follow the...
Sonic – New Destination: America’s Most Loved Drive-in
Sonic, which describes itself as ‘America’s Drive-in’, asked
Sonic – New Destination: America’s Most Loved Drive-in
Case Study, SonicSonic, which describes itself as ‘America’s Drive-in’, asked Synecticsworld to help it steer the company in...
Baileys: Smooth Connections
THE PROBLEM:
In addition to being the first Irish Cream liqueur on the world ma
Baileys: Smooth Connections
Case StudyTHE PROBLEM: In addition to being the first Irish Cream liqueur on the world market, Baileys’...
Sonic – Improved Customer Loyalty: An Everyday American Dream
Sonic’s goal was modest, its method of achieving that goal however, was n
Sonic – Improved Customer Loyalty: An Everyday American Dream
Case Study, SonicSonic’s goal was modest, its method of achieving that goal however, was nothing less than courageous....
Siemens/Webwasher AG: Surfer’s Salvation
Siemens is a corporate giant.
Siemens/Webwasher AG: Surfer’s Salvation
Case StudySiemens is a corporate giant. A German company founded in 1847, it is Europe’s largest engineering...
Shell: New Services for Service Stations?
Questions…Questions!
Should we develop our own service centers? Sell our
Shell: New Services for Service Stations?
Case StudyQuestions…Questions! Should we develop our own service centers? Sell our own car tires? Should we offer...
Shell Penzoil: Oiling the Wheels of Innovation
Given the importance of the task and the compressed time line, the Synecticswor
Shell Penzoil: Oiling the Wheels of Innovation
Case StudyGiven the importance of the task and the compressed time line, the Synecticsworld creative catalysts knew...
Sainsbury’s New Supermarket: Super Supermarkets
Retailing giant Sainsbury’s wanted to dramatically improve the shopping e
Sainsbury’s New Supermarket: Super Supermarkets
Case Study, Sainsbury'sRetailing giant Sainsbury’s wanted to dramatically improve the shopping experience for time-pressured families and those of...
Sainsbury’s – Store Operations: From Number Three to Number One
As a supermarket, Sainsbury’s has just about everything, including operat
Sainsbury’s – Store Operations: From Number Three to Number One
Case Study, Sainsbury'sAs a supermarket, Sainsbury’s has just about everything, including operational problems in its stores. Sainsbury’s, the...
Reckitt Benckiser-Vanish: Prize-Winning Clean
Synecticsworld didn’t set out to win a prize for our client, already a gl
Reckitt Benckiser-Vanish: Prize-Winning Clean
Case StudySynecticsworld didn’t set out to win a prize for our client, already a global force in...
Purdue Pharma: What is my Job?
It was a sales position.
Purdue Pharma: What is my Job?
Case StudyIt was a sales position. Or was it? That question was not only on the minds...
American President Line: APL Sailing to Cost Reduction
THE CHALLENGE:
How to improve process and reduce cost in the face of overcapac
American President Line: APL Sailing to Cost Reduction
Case StudyTHE CHALLENGE: How to improve process and reduce cost in the face of overcapacity and rising competition....
Pioneer Investments: Pioneering into the Next Century
They were a global investment company competing in a world market flooded with
Pioneer Investments: Pioneering into the Next Century
Case StudyThey were a global investment company competing in a world market flooded with investment companies. Not...
Nestlé-Purina-Pro Plan: Four Innovative Products for our Four-Legged Friends’
Pets are their passion.
Nestlé-Purina-Pro Plan: Four Innovative Products for our Four-Legged Friends’
Case Study, NestléPets are their passion. So when Nestlé subsidiary Purina wanted to created a new range of...
Phillips Sonicare: Talking to the Dentist
How do we get dentists to talk about us?
The company that rose to fame as one o
Phillips Sonicare: Talking to the Dentist
Case StudyHow do we get dentists to talk about us? The company that rose to fame as...
Nestlé-Project Cointreau: The Innovation-less Team
How do you repair an innovation team that lacks innovation?
That was the challe
Nestlé-Project Cointreau: The Innovation-less Team
Case Study, NestléHow do you repair an innovation team that lacks innovation? That was the challenge facing Nestlé,...
Nestlé-Polo: The Mint, The Hole Mint, and Nothing But The Mint!’
That take-off on a courtroom swearing-in ceremony was just one of the marketing
Nestlé-Polo: The Mint, The Hole Mint, and Nothing But The Mint!’
Case Study, NestléThat take-off on a courtroom swearing-in ceremony was just one of the marketing slogans for Polo...
Nestlé-Oceania: Innovation ‘Down Under’
Building an innovation culture within any company requires expertise and effort
Nestlé-Oceania: Innovation ‘Down Under’
Case Study, NestléBuilding an innovation culture within any company requires expertise and effort. Building an innovation culture within...
Nestlé: No Nuts No Glory
While the answer is usually an enthusiastic “Yes!”, Nestlé discove
Nestlé: No Nuts No Glory
Case Study, NestléWhile the answer is usually an enthusiastic “Yes!”, Nestlé discovered that consumers were saying “No!” to...
Nestlé-Maggi Frozen Foods: A Hot Idea for Frozen Food
Some say that Julius Michaél Johannes Maggi invented compressed Bouillon cubes
Nestlé-Maggi Frozen Foods: A Hot Idea for Frozen Food
Case Study, NestléSome say that Julius Michaél Johannes Maggi invented compressed Bouillon cubes made from dehydrated meat or...
Nestlé’s New Chocolate Bar
THE CHALLENGE:
When Nestlé decided to develop a new chocolate bar that would c
Nestlé’s New Chocolate Bar
Case Study, NestléTHE CHALLENGE: When Nestlé decided to develop a new chocolate bar that would compete against Hershey’s...
Nestlé-Koffee Krisp and Lion Bar: It Makes a Nice Light Snack
How do we take an 18-month process and make it happen in three weeks?
That was
Nestlé-Koffee Krisp and Lion Bar: It Makes a Nice Light Snack
Case Study, NestléHow do we take an 18-month process and make it happen in three weeks? That was...
A National Restaurant Chain: A Need for Speed
THE CHALLENGE:
When this restaurant chain’s request to Synecticsworld was
A National Restaurant Chain: A Need for Speed
Case StudyTHE CHALLENGE: When this restaurant chain’s request to Synecticsworld was simple: “help us increase service speed,...
Nestlé-Kit Kat: Inspired Breaks
The task that Nestlé gave Synecticsworld was short but challenging: re-invent
Nestlé-Kit Kat: Inspired Breaks
Case Study, NestléThe task that Nestlé gave Synecticsworld was short but challenging: re-invent an already successful product. It...
Nestlé-Aero: Don’t You Just Love the Bubbles?
The bubble had burst.
Nestlé-Aero: Don’t You Just Love the Bubbles?
Case Study, NestléThe bubble had burst. Aero bar consumers loved the taste, the texture, the aroma of the...
Motrin: Medicine with Muscle
Pain is as old as the first single-celled creature that signaled the beginning
Motrin: Medicine with Muscle
Case StudyPain is as old as the first single-celled creature that signaled the beginning of life on...
McKinsey & Company: A Breath of Fresh Air
McKinsey & Company came to Synecticsworld when it had a problem it couldn&#
McKinsey & Company: A Breath of Fresh Air
Case StudyMcKinsey & Company came to Synecticsworld when it had a problem it couldn’t solve itself. Quite...
McCain: ‘Pass the Fries Please’
A million pounds.
McCain: ‘Pass the Fries Please’
Case StudyA million pounds. That’s the combined weight of spuds industry-giant McCain Foods processes every hour. Potatoes,...
Mansfield Brewery Company : Brewing Up a New Strategy
The Brits take their brew very seriously.
Mansfield Brewery Company : Brewing Up a New Strategy
Case StudyThe Brits take their brew very seriously. Just as the Mansfield Brewery Company takes seriously its...
Landmark Graphics Corporation: Becoming an Industry Leader
As a small, start-up player in the oil and gas (O&G) exploration support bu
Landmark Graphics Corporation: Becoming an Industry Leader
Case StudyAs a small, start-up player in the oil and gas (O&G) exploration support business, Landmark wished...
QR National: Code Red Campaign & Safety First
THE CHALLENGE:
Making Level-Crossing Accidents Impossible: Every year more th
QR National: Code Red Campaign & Safety First
Case StudyTHE CHALLENGE: Making Level-Crossing Accidents Impossible: Every year more than 1,000 people die at level crossings...
Kraft Foods Inc.: A New Sweet Tooth
More candy anyone?
That was the challenge Kraft faced when its hard candy divis
Kraft Foods Inc.: A New Sweet Tooth
Case StudyMore candy anyone? That was the challenge Kraft faced when its hard candy division decided to...
Kimberly-Clark: Opening the Innovation Pipeline
During the course of his life, Sam Maverick, the rancher and the politician, ea
Kimberly-Clark: Opening the Innovation Pipeline
Case StudyDuring the course of his life, Sam Maverick, the rancher and the politician, earned a reputation...
Kelsey Hayes: Inflating a Great Solution
The air escaping from new car tires was threatening to deflate the entire compa
Kelsey Hayes: Inflating a Great Solution
Case StudyThe air escaping from new car tires was threatening to deflate the entire company. That was...
Input/Output, Inc.: Journey to the center of the earth
Riding ocean waves is what experienced surfers do with ease.
Input/Output, Inc.: Journey to the center of the earth
Case StudyRiding ocean waves is what experienced surfers do with ease. Staying ahead of the technology wave...
Hong Kong and Shanghai Banking Corporation: Re-innovation
HSBC had 68 million incentives to fix the problem.
Hong Kong and Shanghai Banking Corporation: Re-innovation
Case StudyHSBC had 68 million incentives to fix the problem. That’s how many Americans trust HSBC with...
Global Cruise Line: Ship Shape Stem to Stern
Walls divide.
Global Cruise Line: Ship Shape Stem to Stern
Case StudyWalls divide. And although they may be useful in some circumstances, walls should not be used...
Sparking Sales: The Gillette Company – Duracell
At first glance, you wouldn’t think that blades and batteries had much in
Sparking Sales: The Gillette Company – Duracell
Case StudyAt first glance, you wouldn’t think that blades and batteries had much in common. The connection...
The Gillette Company – ASTRA: Gillette Sharpens its Edge
Born in Wisconsin and raised in Chicago, King Camp Gillette was a businessman a
The Gillette Company – ASTRA: Gillette Sharpens its Edge
Case StudyBorn in Wisconsin and raised in Chicago, King Camp Gillette was a businessman and inventor whose...
Royal Netherlands Navy: Setting Sail Toward the Future
Some turn to crystal balls. Some rely on magic potions.
Royal Netherlands Navy: Setting Sail Toward the Future
Case StudySome turn to crystal balls. Some rely on magic potions. But when the Royal Netherlands Navy...
Dixie: The Dixie Way to Profitability
When Dixie, North America’s largest and oldest manufacturer of cups and o
Dixie: The Dixie Way to Profitability
Case StudyWhen Dixie, North America’s largest and oldest manufacturer of cups and other disposable packaging for the...
Jose Cuervo Tequila: Their Own Caribbean Island
For Jose Cuervo, the volleyball had gone flat.
Jose Cuervo Tequila: Their Own Caribbean Island
Case StudyFor Jose Cuervo, the volleyball had gone flat. So the Tequila producer and distributor Guinness UDV...
Meath GAA (Gaelic Athletic Association): A Real Crowd Pleaser
“Two things to avoid in Gaelic football – tripping a member of the oppo
Meath GAA (Gaelic Athletic Association): A Real Crowd Pleaser
Case Study“Two things to avoid in Gaelic football – tripping a member of the opposing team and...
Coca Cola: Always within reach
“A Coke within arm’s reach of desire.
Coca Cola: Always within reach
Case Study“A Coke within arm’s reach of desire.” This vision, first vocalized in 1923 by the then...
City of Boston, U.S.A. : Neighborhoods = 1 Crime = 0
With crime up and morale down, the City of Boston clearly needed a plan.
City of Boston, U.S.A. : Neighborhoods = 1 Crime = 0
Case StudyWith crime up and morale down, the City of Boston clearly needed a plan. But when...
Ciba-Geigy: Getting at the Heart of Innovation
One drug – one price.
Ciba-Geigy: Getting at the Heart of Innovation
Case StudyOne drug – one price. That was the inspired solution that Synecticsworld created for Ciba-Geigy, a...
CertainTeed: Innovation that literally raised the roof!
Don’t think that the world needs another brand of roofing shingle?
Try te
CertainTeed: Innovation that literally raised the roof!
Case StudyDon’t think that the world needs another brand of roofing shingle? Try telling that to the...
Canyon Ranch: Saved from the Bulldozers
Canyon Ranch turned to Synecticsworld to help it create a clear vision.
Canyon Ranch: Saved from the Bulldozers
Case StudyCanyon Ranch turned to Synecticsworld to help it create a clear vision. Not the spectacular perspective...
Bulmers : The Queen’s own Cider
Bulmers wasn’t kidding when it asked Synecticsworld to help them create a
Bulmers : The Queen’s own Cider
Case StudyBulmers wasn’t kidding when it asked Synecticsworld to help them create a new beverage in two...
Bruce Power : A Nuclear Vision
The Plant Engineering section at Bruce Power, which operates a nuclear generati
Bruce Power : A Nuclear Vision
Case StudyThe Plant Engineering section at Bruce Power, which operates a nuclear generating station in Canada, wanted...
National Farmers Union : Better Grown Locally
You want to convince consumers to pay more for locally grown produce than they
National Farmers Union : Better Grown Locally
Case StudyYou want to convince consumers to pay more for locally grown produce than they pay for...
British Airways : Traveling in Comfort and Style
THE PROBLEM:
Business passengers need a good night’s sleep.
British Airways : Traveling in Comfort and Style
Case StudyTHE PROBLEM: Business passengers need a good night’s sleep. That simple truth is what led British...
An Admirable Solution for a Flagship Product
Re-evaluate 3M’s position of Scotch consumer video products
An Admirable Solution for a Flagship Product
Case StudyRe-evaluate 3M's position of Scotch consumer video products
Looking for a non-profit in the greater Boston area for a 3-hour creative problem solving exercise. Low risk and... 
