• Case Study
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Levi’s dENiZEN

THE CHALLENGE:
Levi’s, a premium brand, was well-respected in Asia but out of

Levi’s dENiZEN

Case Study

THE CHALLENGE: Levi’s, a premium brand, was well-respected in Asia but out of reach for many...

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Unum Disability Insurance: The Ability to Understand Disability

THE CHALLENGE:
When Unum, the world’s largest disability insurance company, wa

Unum Disability Insurance: The Ability to Understand Disability

Case Study

THE CHALLENGE: When Unum, the world’s largest disability insurance company, wanted to gain a better understanding...

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Newmont Mining Corp & Synecticsworld

Testimonials from Newmont Mining Corp on Synecticsworld

Newmont Mining Corp & Synecticsworld

Case Study

Testimonials from Newmont Mining Corp on Synecticsworld

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Celebrity Cruises: Ease on the Seas

THE CHALLENGE:
When Celebrity Cruises decided that they needed a better-designed

Celebrity Cruises: Ease on the Seas

Case Study

THE CHALLENGE: When Celebrity Cruises decided that they needed a better-designed stateroom they asked Synecticsworld to help...

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MOLSON: Tiny Bubbles

THE CHALLENGE:
Molson enlisted Synecticsworld to help it identify and understand

MOLSON: Tiny Bubbles

Case Study

THE CHALLENGE: Molson enlisted Synecticsworld to help it identify and understand the correct positioning for its...

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Marks & Spencer

THE CHALLENGE:
Despite its success since opening in 1997, Café Revive’s g

Marks & Spencer

Case Study

THE CHALLENGE: Despite its success since opening in 1997, Café Revive’s growth rates were flatter than...

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Lactaid Milk: A Nice Cold Glass of Moo

THE CHALLENGE:
Lactaid’s gutsy brand team wanted to engage in a process of

Lactaid Milk: A Nice Cold Glass of Moo

Case Study

THE CHALLENGE: Lactaid’s gutsy brand team wanted to engage in a process of consumer discovery that...

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Yum! Restaurants International: Training Innovation Ambassadors

THE CHALLENGE:
Yum! Restaurants International (YRI) company’s goal was cha

Yum! Restaurants International: Training Innovation Ambassadors

Case Study

THE CHALLENGE: Yum! Restaurants International (YRI) company’s goal was challenging: “To rapidly and cost effectively elevate...

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KFC: Finger Lickin’ Good

THE CHALLENGE:
Their roster of innovative products that propelled Kentucky Fried

KFC: Finger Lickin’ Good

Case Study

THE CHALLENGE: Their roster of innovative products that propelled Kentucky Fried Chicken (or KFC) to a...

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Blue Cross Blue Shield of Massachusetts: Prescription for Good Health

THE CHALLENGE:
Reducing costs is a challenge for any company, even more so if yo

Blue Cross Blue Shield of Massachusetts: Prescription for Good Health

Case Study

THE CHALLENGE: Reducing costs is a challenge for any company, even more so if you are...

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Pizza Hut: Global Invention in New York City

THE CHALLENGE:
Pizza Hut wanted to create new product ideas for family dining so

Pizza Hut: Global Invention in New York City

Case Study

THE CHALLENGE: Pizza Hut wanted to create new product ideas for family dining solutions in over...

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UNUM: Bringing Life into Life Insurance

THE CHALLENGE:
Unum wanted to get a new perspective on the life insurance market

UNUM: Bringing Life into Life Insurance

Case Study

THE CHALLENGE: Unum wanted to get a new perspective on the life insurance market, but the...

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Wrigley – “Project Sparkle”: Three Days without Brushing

THE CHALLENGE:
Orbit was already an established brand throughout the world when

Wrigley – “Project Sparkle”: Three Days without Brushing

Case Study

THE CHALLENGE: Orbit was already an established brand throughout the world when Wrigley decided that it...

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Wellpoint: Booming Toward Retirement

THE CHALLENGE:
Wellpoint is the second largest health insurer in the United Stat

Wellpoint: Booming Toward Retirement

Case Study

THE CHALLENGE: Wellpoint is the second largest health insurer in the United States, with more than...

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World Class Deli: World Class Innovation

THE CHALLENGE:
The word delicatessen comes from a Latin word meaning delightful

World Class Deli: World Class Innovation

Case Study

THE CHALLENGE: The word delicatessen comes from a Latin word meaning delightful and pleasing, but there...

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Universal Studios: Toe-to-Toe with the Mouse

THE CHALLENGE:
Universal wanted help generating marketing and hotel concepts for

Universal Studios: Toe-to-Toe with the Mouse

Case Study

THE CHALLENGE: Universal wanted help generating marketing and hotel concepts for the exciting new theme park...

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Union Carbide: The Impossible Made Possible

THE CHALLENGE:
Union Carbide, one of the oldest chemical and polymer companies,

Union Carbide: The Impossible Made Possible

Case Study

THE CHALLENGE: Union Carbide, one of the oldest chemical and polymer companies, wanted to invent new...

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Walls Ice Cream: Cold and Sweet

THE CHALLENGE:
Since being founded by Thomas Wall in 1913, Walls has always been

Walls Ice Cream: Cold and Sweet

Case Study

THE CHALLENGE: Since being founded by Thomas Wall in 1913, Walls has always been an innovative...

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Barclays: Convincing Their Customers to Chat

THE CHALLENGE:
Barclays Bank was listening, but their customers weren’t ta

Barclays: Convincing Their Customers to Chat

Case Study

THE CHALLENGE: Barclays Bank was listening, but their customers weren’t talking, a challenge that resulted in...

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Van den Bergh Foods/Unilever: Looking into the Future

THE CHALLENGE:
Van den Bergh Foods, a major UK-based food products company with

Van den Bergh Foods/Unilever: Looking into the Future

Case Study, Unilever

THE CHALLENGE: Van den Bergh Foods, a major UK-based food products company with annual revenue of...

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Unilever: The Top Clean Team: Laundry Innovation

THE CHALLENGE:
Synecticsworld worked with the Unilever team to not only help the

Unilever: The Top Clean Team: Laundry Innovation

Case Study, Unilever

THE CHALLENGE: Synecticsworld worked with the Unilever team to not only help the company re-invent their...

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Unilever Slim-Fast: Fattening a Diet Brand

THE CHALLENGE:
How do you fatten up the product line of a diet supplement compan

Unilever Slim-Fast: Fattening a Diet Brand

Case Study, Unilever

THE CHALLENGE: How do you fatten up the product line of a diet supplement company that...

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Unilever Creative Culture Program: Uncovering Deep Desires

THE CHALLENGE:
When global giant Unilever wanted to unlock their consumer’

Unilever Creative Culture Program: Uncovering Deep Desires

Case Study, Unilever

THE CHALLENGE: When global giant Unilever wanted to unlock their consumer’s deepest desires and, at the...

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Lipton Ice: Ice Tea in Winter? Are You Nuts!

THE CHALLENGE:
On any given summer day, Lipton had no trouble persuading people

Lipton Ice: Ice Tea in Winter? Are You Nuts!

Case Study

THE CHALLENGE: On any given summer day, Lipton had no trouble persuading people to satisfy their...

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Tylenol Arthritis: Just What the Doctor Ordered

THE CHALLENGE:
McNeil wanted Synecticsworld to create an insight-driven position

Tylenol Arthritis: Just What the Doctor Ordered

Case Study, Tylenol Arthritis

THE CHALLENGE: McNeil wanted Synecticsworld to create an insight-driven positioning and activation strategy for its successful...

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Sunquest: Synecticsworld Techniques = Sunquest Success

THE CHALLENGE:
Sunquest,  industry leader in the design and development of diag

Sunquest: Synecticsworld Techniques = Sunquest Success

Case Study

THE CHALLENGE: Sunquest,  industry leader in the design and development of diagnostic information technology solutions for...

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Staples: That Was Easy

THE CHALLENGE:
Staples, the world’s largest office products company, had e

Staples: That Was Easy

Case Study

THE CHALLENGE: Staples, the world’s largest office products company, had experienced several yeas of high growth...

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Subway: Breakfast, Lunch and Dinner

THE CHALLENGE:
Despite the company’s phenomenal business savvy, Subway cho

Subway: Breakfast, Lunch and Dinner

Case Study

THE CHALLENGE: Despite the company’s phenomenal business savvy, Subway chose Synecticsworld when the global success needed...

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British Airport Authority: Soaring Sales

THE CHALLENGE:
Double retail revenue in 18 months?
That was the challenge that t

British Airport Authority: Soaring Sales

Case Study

THE CHALLENGE: Double retail revenue in 18 months? That was the challenge that the British Airports...

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Innovation at the St. Louis Post-Dispatch: The Little Tab That Did

THE CHALLENGE:
When the circulation at the Post-Dispatch started falling off, al

Innovation at the St. Louis Post-Dispatch: The Little Tab That Did

Case Study

THE CHALLENGE: When the circulation at the Post-Dispatch started falling off, alarms started to go off....

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Sonic – New Destination: America’s Most Loved Drive-in

THE CHALLENGE:
Sonic, which describes itself as ‘America’s Drive-in&

Sonic – New Destination: America’s Most Loved Drive-in

Case Study, Sonic

THE CHALLENGE: Sonic, which describes itself as ‘America’s Drive-in’, asked Synecticsworld to help it steer the...

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Baileys: Smooth Connections

THE CHALLENGE:
In addition to being the first Irish Cream liqueur on the world m

Baileys: Smooth Connections

Case Study

THE CHALLENGE: In addition to being the first Irish Cream liqueur on the world market, Baileys’...

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Sonic – Improved Customer Loyalty: An Everyday American Dream

THE CHALLENGE:
Sonic’s goal was modest, but its method of achieving that g

Sonic – Improved Customer Loyalty: An Everyday American Dream

Case Study, Sonic

THE CHALLENGE: Sonic’s goal was modest, but its method of achieving that goal was nothing less...

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Siemens/Webwasher AG: Surfer’s Salvation

THE CHALLENGE:
When Siemens’ employees complained that they had difficulti

Siemens/Webwasher AG: Surfer’s Salvation

Case Study

THE CHALLENGE: When Siemens’ employees complained that they had difficulties doing their job because web advertising...

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Shell: New Services for Service Stations?

THE CHALLENGE:
Shell had a lot of questions about what to do with its service st

Shell: New Services for Service Stations?

Case Study

THE CHALLENGE: Shell had a lot of questions about what to do with its service stations,...

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Shell Penzoil: Oiling the Wheels of Innovation

THE CHALLENGE:
Shell asked Synecticsworld to help them create penetrating insigh

Shell Penzoil: Oiling the Wheels of Innovation

Case Study

THE CHALLENGE: Shell asked Synecticsworld to help them create penetrating insights into the needs and motivations...

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Sainsbury’s New Supermarket: Super Supermarkets

THE CHALLENGE:
Retailing giant Sainsbury’s wanted to dramatically improve

Sainsbury’s New Supermarket: Super Supermarkets

Case Study, Sainsbury's

THE CHALLENGE: Retailing giant Sainsbury’s wanted to dramatically improve the shopping experience for time-pressured families and...

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Sainsbury’s Store Operations: From Number Three to Number One

THE CHALLENGE:
Sainsbury’s, the UK’s third largest supermarket chain

Sainsbury’s Store Operations: From Number Three to Number One

Case Study, Sainsbury's

THE CHALLENGE: Sainsbury’s, the UK’s third largest supermarket chain with 2008 revenue in excess of $29...

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Reckitt Benckiser-Vanish: Prize-Winning Clean

THE CHALLENGE:
The challenge set by the Global Brand team for the mega-product l

Reckitt Benckiser-Vanish: Prize-Winning Clean

Case Study

THE CHALLENGE: The challenge set by the Global Brand team for the mega-product line Vanish, currently...

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Purdue Pharma: What is my Job?

THE CHALLENGE:
It was a sales position.

Purdue Pharma: What is my Job?

Case Study

THE CHALLENGE: It was a sales position. Or was it? That question was not only on...

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American President Line: APL Sailing to Cost Reduction

THE CHALLENGE:
How to improve process and reduce cost in the face of overcapaci

American President Line: APL Sailing to Cost Reduction

Case Study

THE CHALLENGE: How to improve process and reduce cost in the face of overcapacity and rising competition....

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Pioneer Investments: Pioneering into the Next Century

THE CHALLENGE:
They were a global investment company competing in a world market

Pioneer Investments: Pioneering into the Next Century

Case Study

THE CHALLENGE: They were a global investment company competing in a world market flooded with investment...

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Nestlé Purina Pro Plan: Four Innovative Products for Our Four-Legged Friends

THE CHALLENGE:
When Nestlé subsidiary Purina wanted to created a new range of h

Nestlé Purina Pro Plan: Four Innovative Products for Our Four-Legged Friends

Case Study, Nestlé

THE CHALLENGE: When Nestlé subsidiary Purina wanted to created a new range of highly scientific, super-premium...

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Phillips Sonicare: Talking to the Dentist

THE CHALLENGE:
Phillips, the company that rose to fame as one of Europe’s

Phillips Sonicare: Talking to the Dentist

Case Study

THE CHALLENGE: Phillips, the company that rose to fame as one of Europe’s largest producers of...

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Nestlé Project Cointreau: The Innovation-less Team

THE CHALLENGE:
How do you repair an innovation team that lacks innovation?
That

Nestlé Project Cointreau: The Innovation-less Team

Case Study, Nestlé

THE CHALLENGE: How do you repair an innovation team that lacks innovation? That was the challenge...

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Nestlé Polo: The Mint, The Hole Mint, and Nothing But The Mint!

THE CHALLENGE:
Since its introduction in 1948, Polo has remained the United King

Nestlé Polo: The Mint, The Hole Mint, and Nothing But The Mint!

Case Study, Nestlé

THE CHALLENGE: Since its introduction in 1948, Polo has remained the United Kingdom’s favorite mint. But...

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Nestlé Oceania: Innovation Down Under

THE CHALLENGE:
When Nestlé came to Synecticsworld they had one request.

Nestlé Oceania: Innovation Down Under

Case Study, Nestlé

THE CHALLENGE: When Nestlé came to Synecticsworld they had one request. “Create a plan that will...

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Nestlé: No Nuts No Glory

THE CHALLENGE:
As often as people say “Yes!” to snacks, Nestlé disc

Nestlé: No Nuts No Glory

Case Study, Nestlé

THE CHALLENGE: As often as people say “Yes!” to snacks, Nestlé discovered that consumers were saying...

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Nestlé Maggi Frozen Foods: A Hot Idea for Frozen Food

THE CHALLENGE:
But when Nestlé, who had merged with Maggi in 1947, decided to d

Nestlé Maggi Frozen Foods: A Hot Idea for Frozen Food

Case Study, Nestlé

THE CHALLENGE: But when Nestlé, who had merged with Maggi in 1947, decided to develop a...

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Nestlé’s New Chocolate Bar

THE CHALLENGE:
When Nestlé decided to develop a new chocolate bar that would co

Nestlé’s New Chocolate Bar

Case Study, Nestlé

THE CHALLENGE: When Nestlé decided to develop a new chocolate bar that would compete against Hershey’s...

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Nestlé Koffee Krisp and Lion Bar: It Makes a Nice Light Snack

THE CHALLENGE:
How do we take an 18-month process and make it happen in three we

Nestlé Koffee Krisp and Lion Bar: It Makes a Nice Light Snack

Case Study, Nestlé

THE CHALLENGE: How do we take an 18-month process and make it happen in three weeks?...

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A National Restaurant Chain: A Need for Speed

THE CHALLENGE:
When this restaurant chain’s request to Synecticsworld was

A National Restaurant Chain: A Need for Speed

Case Study

THE CHALLENGE: When this restaurant chain’s request to Synecticsworld was simple: “help us increase service speed,...

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Nestlé Kit Kat: Inspired Breaks

THE CHALLENGE:
The task that Nestlé gave Synecticsworld was short but challengi

Nestlé Kit Kat: Inspired Breaks

Case Study, Nestlé

THE CHALLENGE: The task that Nestlé gave Synecticsworld was short but challenging: re-invent an already successful...

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Nestlé Aero: Don’t You Just Love the Bubbles?

THE CHALLENGE:
Aero bar consumers loved the taste, the texture, the aroma of the

Nestlé Aero: Don’t You Just Love the Bubbles?

Case Study, Nestlé

THE CHALLENGE: Aero bar consumers loved the taste, the texture, the aroma of the smooth milk...

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Motrin: Medicine with Muscle

THE CHALLENGE:
The pain relief section of drug stores is bulging with a wide var

Motrin: Medicine with Muscle

Case Study

THE CHALLENGE: The pain relief section of drug stores is bulging with a wide variety of...

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McKinsey & Company: A Breath of Fresh Air

THE CHALLENGE:
McKinsey & Company came to Synecticsworld when it had a probl

McKinsey & Company: A Breath of Fresh Air

Case Study

THE CHALLENGE: McKinsey & Company came to Synecticsworld when it had a problem it couldn’t solve...

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McCain: Pass the Fries Please

THE CHALLENGE:
McCain occupies the number one spot as a producer of frozen Frenc

McCain: Pass the Fries Please

Case Study

THE CHALLENGE: McCain occupies the number one spot as a producer of frozen French fries. But...

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Mansfield Brewery Company : Brewing Up a New Strategy

THE CHALLENGE:
The Brits take their brew very seriously, just as the Mansfield B

Mansfield Brewery Company : Brewing Up a New Strategy

Case Study

THE CHALLENGE: The Brits take their brew very seriously, just as the Mansfield Brewery Company takes...

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Landmark Graphics Corporation: Becoming an Industry Leader

THE CHALLENGE:
As a small, start-up player in the oil and gas (O&G) explorat

Landmark Graphics Corporation: Becoming an Industry Leader

Case Study

THE CHALLENGE: As a small, start-up player in the oil and gas (O&G) exploration support business,...

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QR National: Code Red Campaign & Safety First

THE CHALLENGE:
Making Level-Crossing Accidents Impossible:  Every year more tha

QR National: Code Red Campaign & Safety First

Case Study

THE CHALLENGE: Making Level-Crossing Accidents Impossible:  Every year more than 1,000 people die at level crossings...

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Kraft Foods Inc.: A New Sweet Tooth

THE CHALLENGE:
Kraft faced a challenge when its hard candy division decided to l

Kraft Foods Inc.: A New Sweet Tooth

Case Study

THE CHALLENGE: Kraft faced a challenge when its hard candy division decided to launch new products...

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Kimberly-Clark: Opening the Innovation Pipeline

THE CHALLENGE:
Bill Wilson knows about innovation. Mr.

Kimberly-Clark: Opening the Innovation Pipeline

Case Study

THE CHALLENGE: Bill Wilson knows about innovation. Mr. Wilson spent 42 years at Kimberly-Clark and is...

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Kelsey Hayes: Inflating a Great Solution

THE CHALLENGE:
Kelsey-Hayes, a major supplier of steel car wheels suddenly found

Kelsey Hayes: Inflating a Great Solution

Case Study

THE CHALLENGE: Kelsey-Hayes, a major supplier of steel car wheels suddenly found itself beset by a...

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Input/Output, Inc.: Journey to the Center of the Earth

THE CHALLENGE:
Input/Output, Inc.

Input/Output, Inc.: Journey to the Center of the Earth

Case Study

THE CHALLENGE: Input/Output, Inc. is a leading provider of seismic imaging technology to oil and gas...

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Hong Kong and Shanghai Banking Corporation: Re-innovation

THE CHALLENGE:
HSBC had 68 million incentives to fix the problem.

Hong Kong and Shanghai Banking Corporation: Re-innovation

Case Study

THE CHALLENGE: HSBC had 68 million incentives to fix the problem. That’s how many Americans trust...

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Global Cruise Line: Ship Shape Stem to Stern

THE CHALLENGE:
Global Cruise Line had a long and proud heritage in the cruise bu

Global Cruise Line: Ship Shape Stem to Stern

Case Study

THE CHALLENGE: Global Cruise Line had a long and proud heritage in the cruise business and...

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Gillette – Duracell: Sparkling Sales

THE CHALLENGE:
Duracell, a product line of shaving giant The Gillette Company, h

Gillette – Duracell: Sparkling Sales

Case Study

THE CHALLENGE: Duracell, a product line of shaving giant The Gillette Company, has been an innovation...

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The Gillette Company – ASTRA: Gillette Sharpens its Edge

THE CHALLENGE:
The Gillette Company asked Synecticsworld to revive their traditi

The Gillette Company – ASTRA: Gillette Sharpens its Edge

Case Study

THE CHALLENGE: The Gillette Company asked Synecticsworld to revive their tradition of insight and innovation by...

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Royal Netherlands Navy: Setting Sail Toward the Future

THE CHALLENGE:
When the Royal Netherlands Navy asked Synecticsworld to predict h

Royal Netherlands Navy: Setting Sail Toward the Future

Case Study

THE CHALLENGE: When the Royal Netherlands Navy asked Synecticsworld to predict how sea defense needed to...

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Dixie: The Dixie Way to Profitability

THE CHALLENGE:
When Dixie, North America’s largest and oldest manufacturer

Dixie: The Dixie Way to Profitability

Case Study

THE CHALLENGE: When Dixie, North America’s largest and oldest manufacturer of cups and other disposable packaging...

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Jose Cuervo Tequila: Their Own Caribbean Island

THE CHALLENGE:
Tequila producer and distributor Guinness UDV (United Distiller a

Jose Cuervo Tequila: Their Own Caribbean Island

Case Study

THE CHALLENGE: Tequila producer and distributor Guinness UDV (United Distiller and Vintner) asked Synecticsworld to help...

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Meath GAA (Gaelic Athletic Association): A Real Crowd Pleaser

THE CHALLENGE:
“Two things to avoid in Gaelic football – tripping a memb

Meath GAA (Gaelic Athletic Association): A Real Crowd Pleaser

Case Study

THE CHALLENGE: “Two things to avoid in Gaelic football – tripping a member of the opposing...

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Coca Cola: Always Within Reach

THE CHALLENGE:
With 450 brands and over 2,800 beverage products in more than 200

Coca Cola: Always Within Reach

Case Study

THE CHALLENGE: With 450 brands and over 2,800 beverage products in more than 200 countries, the...

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City of Boston, U.S.A.: Neighborhoods = 1 Crime = 0

THE CHALLENGE:
With crime up and morale down, the City of Boston clearly needed

City of Boston, U.S.A.: Neighborhoods = 1 Crime = 0

Case Study

THE CHALLENGE: With crime up and morale down, the City of Boston clearly needed a plan....

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Ciba-Geigy: Getting at the Heart of Innovation

THE CHALLENGE:
Ciba-Geigy, a multinational pharmaceutical company, was troubled

Ciba-Geigy: Getting at the Heart of Innovation

Case Study

THE CHALLENGE: Ciba-Geigy, a multinational pharmaceutical company, was troubled with a vexing challenge: “How do we...

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CertainTeed: Innovation that literally raised the roof!

THE CHALLENGE:
Don’t think that the world needs another brand of roofing s

CertainTeed: Innovation that literally raised the roof!

Case Study

THE CHALLENGE: Don’t think that the world needs another brand of roofing shingle? Try telling that...

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Canyon Ranch: Saved from the Bulldozers

THE CHALLENGE:
Canyon Ranch turned to Synecticsworld to help it create a clear v

Canyon Ranch: Saved from the Bulldozers

Case Study

THE CHALLENGE: Canyon Ranch turned to Synecticsworld to help it create a clear vision for their...

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Bulmers: The Queen’s own Cider

THE CHALLENGE:
Bulmers asked Synecticsworld to help them create a new beverage i

Bulmers: The Queen’s own Cider

Case Study

THE CHALLENGE: Bulmers asked Synecticsworld to help them create a new beverage in two days. THE...

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Bruce Power : A Nuclear Vision

THE CHALLENGE:
The Plant Engineering section at Bruce Power, which operates a nu

Bruce Power : A Nuclear Vision

Case Study

THE CHALLENGE: The Plant Engineering section at Bruce Power, which operates a nuclear generating station in...

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National Farmers Union : Better Grown Locally

THE CHALLENGE:
Britain’s National Farmers Union (NFU) asked Synecticsworld

National Farmers Union : Better Grown Locally

Case Study

THE CHALLENGE: Britain’s National Farmers Union (NFU) asked Synecticsworld to help increase revenue for home-grown producers....

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British Airways : Traveling in Comfort and Style

THE CHALLENGE:
Business passengers need a good night’s sleep.

British Airways : Traveling in Comfort and Style

Case Study

THE CHALLENGE: Business passengers need a good night’s sleep. That simple truth is what led British...

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An Admirable Solution for a Flagship Product

Re-evaluate 3M’s position of Scotch consumer video products

An Admirable Solution for a Flagship Product

Case Study

Re-evaluate 3M's position of Scotch consumer video products