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THE CHALLENGE:

Canyon Ranch turned to Synecticsworld to help it create a clear vision for their company.

Founded by Mel and Enid Zuckerman in 1979, Canyon Ranch Resort and Hotel is a year-round luxury vacation destination, located on 150 acres of lush desert nestled in the foothills of Tucson’s Santa Catalina Mountains and dedicated to life enhancement.

THE PROCESS:

Giving thoughtful consideration of the Ranch’s pioneer beginnings while being mindful of the ever-shifting market landscape, the Canyon Ranch team, working with Synecticsworld, drafted a one-sentence vision that was both simple and insightful:

“Canyon Ranch will be a living laboratory for healthy lifestyles.”

Synecticsworld then began working with Canyon Ranch’s various levels of managers, not only providing them with the skills that would enable them to work together more collaboratively, but also opening up communication channels that would allow for the sharing of best practices. In the key strategy meeting that Synecticsworld facilitated, managers had both the opportunity to exchange ideas freely and learned the strategic skills that would create and sustain the rejuvenated corporate culture.

THE RESULTS:

The Synecticsworld-led transformation at Canyon Ranch resulted in the revelation that the existing Tucson property should remain as it was: both personal and comfortable. Riding on the success of their new vision, Canyon Ranch has now opened resorts in Massachusetts, Nevada, Florida, and more recently, it created a 20,000-square-foot facility aboard Cunard’s Queen Mary 2, the grandest passenger vessel ever built.

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